12 Types of Backlinks That Will Boost Your Search Rankings

Backlinks written on a paper kept on a desk

What is a backlink? While the term may sound very technical and complex, it’s actually fairly simple. A backlink is a link pointing to your website or webpage.

By looking at these links you can see how powerful or important your site is within the search engines. These different types of backlinks are essential in any SEO campaign as they are one of the elements Google looks at when determining where to rank a link.

Backlinks are crucial for improved search engine rankings. To be a master at SEO, learning about the types of backlinks becomes paramount. Let’s take a look at different types of backlinks you can use to improve your search engine rankings. When you entrust your website to a leading SEO company, they will use all kinds of backlinking strategies.

1. No Follow Backlinks

No-follow backlinks are links that search engines don’t follow, but which you can use to provide context or information about other websites.

No-follow links are also used to prevent your website from getting a bad reputation with search engines by limiting the number of outbound links on your site.

Add rel=”nofollow” to the code when linking to a website to make the link nofollow.

2. Do-Follow Backlinks

Do-follow links are links that search engines follow, and whose value is determined by the quality of the pages that link to your site.

The primary difference between no follow and do follow backlinks is that the latter type of links pass ‘link juice’. This is one of the best types of backlinks because this will help increase the page rank of the website or blog.

Do-follow backlinks are more valuable than no-follow links because they give you more authority with search engines like Google.

3. Editorial Backlinks

Editorial link is a type of backlink in SEO that is created when a webmaster or blogger writes content about your website and includes a link to your site in his or her article.

When a webmaster or blogger links to your website, he or she is essentially promoting you. That makes it more likely that people will visit your site, and that’s how you get traffic and new visitors.

4. Guest Blogging Backlinks

guest blog written on a tag

When it comes to SEO, guest blogging is a crucial link-building strategy. Guest blogging backlinks are the most powerful backlinks as they will not only provide you with more backlinks but also help you to grow your brand.

Guest blogging is a very useful marketing technique that can greatly improve your search engine optimization and increase traffic.

If you use the right guest blog posts, they can generate a high volume of quality links and lead to a boost in your traffic.

5. Acknowledgement Backlinks

This is a type of backlink that you receive in exchange for your donation or sponsorship. The process is simple and straightforward.

You donate money to a charity, organization, or business for a specific cause, and in return, the recipient of the donation will create a link on their website that directs traffic back to your website. This is called an “acknowledgment” link because it acknowledges you for making a donation.

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6. Comment Backlinks

Comment sections are a great way to network with other blogs. You can try commenting on your competitor’s blogs.

This is a great way to get backlinks from sites that are related to yours. By commenting on your competitors’ blogs, you are effectively putting yourself in front of their audience.

7. Webinar Backlinks

Webinar backlinks are also one of the examples of SEO backlinks. If you’re looking to build a strong and effective link profile, webinars are a great way to do it.

When you create a webinar, you give your website visitors an opportunity to learn about a topic in more detail.

Others will also link to your webinar on their website if they find it to be interesting. This can be a valuable tool for building links to your site.

8. Newsworthy Press Release Backlinks

Press release sites are a great source of high PR backlinks. These sites have high authority, and they can increase your rankings if you use them correctly.

A press release is one of the best ways to create buzz around your brand. It allows you to reach new audiences and improve your SEO at the same time.

9. Interview Backlinks

Interview backlinks are also one of the powerful SEO backlinks. Interview backlinks are a great way to get high-quality links from authoritative websites.

As an added bonus, you also get traffic from the websites that publish your interview.

10. Forum Backlinks

Forum backlinks are a type of link building technique. They refer to links within forum threads that lead to your website.

For example, you can answer a question on a forum with information relevant to the question, and you can naturally try to incorporate a link to your site in your answer.

11. Free Tool Backlinks

free tools representation

If your website has a free tool, then you can use it to generate more backlinks. To do so, you can do guest blogging outreach targeted at webmasters to promote your tool and get backlinks to your site.

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12. General Business and Article Directory Links

General business directories are often a great source for link building since many of them allow you to add links to your site, thus increasing its SEO rankings.

In addition, linking from these directories can also help bring in new, targeted traffic to your site, as people searching for specific products and services are more likely to click on your link if it appears in a relevant category or search results page.

Article directories are similar to general business directories. They allow you to add links to your website, but they also allow you to post articles and other content related to your industry.


As you can see, backlinks play a huge role in determining your search engine visibility. If you rank higher, you’ll be more visible and in order to rank higher, you need to get more backlinks pointing to your site.

How you choose to go about it, though, depends on your niche and the type and size of site you’re working with.

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