Every single trade has its own set of tools and only by using those tools can you get the job done best.
Without Excel an accountant is helpless so is a carpenter without his saw and drill. Similarly, a salesman depends on his phone and CRM to close deals by making phone calls.
Digital marketing too runs on similar lines. Digital marketers have to rely on a variety of software and use the tools to drive traffic to a site, convert most of the traffic into customers, and ensure their retention.
There are many digital marketing tools with a variety of applications. These tools make it easy to execute a proper marketing strategy to get the best ROI.
Besides, these tools come with customization options that help in keeping things organized. This comes in handy for one needs to remain innovative with strategies for best results.
Given that there are numerous digital marketing tools, many companies or digital marketers may find it difficult to choose the best digital marketing tools.
However, at OneCity, our decades of experience in the field of digital marketing have shown us what tools are best for the job. Thus here is a digital marketing tools list that will assist you in achieving the best results.
1. Google Analytics
Without question, Google’s search engine is the most dominant search engine world. It provides many other services including Google Analytics, which is a very potent digital marketing tool.
The data it provides has a direct effect on your online marketing decisions. It provides a vast array of insights making it easy for marketers to understand the current market. They can then make necessary tweaks to the website to achieve desired positive results.
Some of the prominent features of Google Analytics are:
- Information on traffic to a website is classified on various criteria like devices, location, pages, etc.
- Gives real-time updates which help in better understanding the customers.
- Gain insight on business performance through various reporting tools.
- Let’s you create customized reports and dashboard through its tons of features, functionalities
2. Google Ads
Simply put, it’s an advertising service provided by Google, and the best place to put an advertisement is the one place most people go.
Google Ads works for any business irrespective of its size. Initially, it might look a tad expensive, but this is one of the best digital marketing tools to help your business reach greater heights.
Some of the best features of Google ads are:
- A great increase in website visits
- Easy to measure ROI
- Its new AI features make it fast and easy to use
- Multiple customer targeting options based on age, gender, profession, etc.
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3. Canva Business
Gone are the days when one had to advertise their business at the city square or some fair. The present social life is on social media which is a fertile land of targeted advertisement.
However, impressive social media posts and other marketing ideas are only possible if you’ve got quality designing tools.
The backbone of any digital marketing campaign is its visual content and Canva Business is an excellent platform for designing digital graphics in all its variations.
Canva comes recommended for graphic designing due to many of its interesting features including:
- Create visual pieces according to your campaign through its simple drag-and-drop design
- Edit posts and create graphs of any type
- It has a massive library of properties like icons, images, designs, vectors, templates, etc.
- Canva’s simplicity makes it easy to use for anyone.
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4. Yoast SEO
If you have heard WordPress then you have heard about Yoast SEO. This is one of the most talked-about and used WordPress plugins. This is a fantastic plugin that helps in optimizing websites to achieve better search result ranking.
WordPress cannot do everything and this plugin helps with some details like sitemap submission, managing keywords, content creation, and using webmaster tools among other features.
Some of the best website optimizing features of Yoast SEO are:
- Built-in content analysis, description management, meta keywords, rich snippets, social features, and XML sitemaps.
- Helps write better content supporting digital marketing campaigns and the Yoast SEO meta box adds meta description and meta title for your content.
- Automatic creation and submission of XML sitemaps to search engines
- protect your RSS feed from plagiarism and content scrapers
This is a rocking SEO solution providing a wealth of marketing opportunities within a few clicks. The SEO tools provided here help in optimizing your website as per your marketing requirements.
This is one of the most sought-after digital marketing tools especially for checking backlinks.
Some of the best features of Aherfs is:
- Massive data index
- Helps choose content topics strategically and also find the right websites for content.
- It is a comprehensive SaaS tool
- Helps in analyzing competitors and tracking your progress in ranking.
6. Google Search Console
Improving a site’s SEO is important but can be an expensive marketing exercise. Often one needs to maintain the digital marketing budget conservatively and yet keep it effective.
This can be a tedious process but there is hope for Google Search Console makes the process effortless.
Google Search Console is not only free but also an efficient tool to maintain, monitor, and troubleshoot your site’s performance in Google’s search engine results.
There are several huge benefits that this tool provides including improved visibility, precise indexing, mobile analysis, link connections, and better keyword data.
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There are several tools that can help you grow your business and improve online business ranking. But deciding on which is the best can be tricky. However, SEMrush is an all-in-one solution to your problem.
SEMrush is one of the best digital marketing solution for your website. This popular SEO tool helps marketers in several services including SMM, SEO, PPC, Competitive Research, Keyword Research, PR, Content Marketing, Marketing Insights, and Campaign Management.
In comparison to other SEO tools, SEMrush has a number of features that function much better. Some of the very efficient in-built features of SEMrush include SEO, Content Marketing, Market Research, Advertising, and social media.
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Best Digital Marketing Automation Tools
In time, digital marketing has become an enormous virtual machine with many moving parts. Digital marketers have to juggle between too many priorities like content creation, email campaigns, multiple social media accounts, tracking a variety of data, and more.
It may be noted that many of the tasks in this field are repetitive and hence mundane. However, the boring has become interesting since the sales and marketing activities can now be streamlined easily. All you need is digital marketing automation tools.
In recent years, the number of marketing technologies in the market is on steady growth. Digital marketing automation has become a major business.
Time is money and automation is profit. Thus digital marketing automation helps marketers automate and simplify client communications and complex marketing strategies through a single tool.
Digital marketing automation tools help marketers in many facets like lead generation, cross-selling, up-selling, relationship marketing, and others making it easy to handle via a single tool.
Besides, there are many benefits of Digital Marketing Automation Tools including a reduction in staffing costs, better ROI, and a clear process that also points out bottlenecks.
Here are the 5 best digital marketing automation tools you can use to easily streamline your digital marketing efforts.
This is one of the best marketing automation tools containing new-age features. It helps in email campaigns as well as provides excellent tools for sales teams.
This more or less pocket-friendly tool is best suited for companies going beyond basic marketing automation. It has a very large and active knowledge base and this makes an excellent marketing tool to start with as a beginner.
Besides, its advanced features are quite compelling and you won’t need to worry about switching to some other tool and losing earlier data.
This is a fully loaded marketing automation tool with an exceptional level of service. Eloqua has several integrations with third-party services. It also gives particular inters in helping and teaching their customers to get the most out of the product.
Eloqua is an excellent recommendation for enterprise-level software, especially if you give much preference to CRM integration.
Primarily, Hubspot is an inbound marketing software but it also offers a very good digital marketing automation tool. It is an “all-in-one” tool giving a very basic functionality of a variety of marketing systems.
This is a great option for small business owners. It provides more functionality than just email marketing.
If you are looking for a more ‘flexible’ digital marketing automation tool, Customer.io is your go-to. The tool aims at strengthening the relationship between business and customers by sending meaningful messages when they’re most likely to be engaged.
Specific emails are automatically triggered whenever Customer.io recognizes certain customer behaviors. It has a lightweight user interface and is good for companies starting with marketing automation.
This is a B2B digital marketing automation software supporting B2B analytics and account-based marketing solutions.
Its functionalities include CRM integration, email marketing, and lead scoring. However, this tool might be on the expensive side for small business owners.
In conclusion, despite the best digital marketing tools list and the best digital marketing automation tools list, it may still seem difficult to manage your digital marketing campaigns on your own.
However, using OneCity’s years of experience in the digital marketing realm you will find it easy to reach success. Get in touch with our talented digital marketing team and boost your business to greater heights.