Importance of Keywords in SEO

Keyword research


  • Importance of Keywords in SEO
  • Are keywords still important for SEO
  • Benefits of keyword research
  • Why do keyword research
  • Types of keywords

Importance of Keywords in SEO

You need a new smartphone so you go online and search “OnePlus” or “best smartphone under 25k” and the search engine shows you the results. In this instance, the words that you used are known as keywords.

In other words, the singular words or phrases that you use to find something online are keywords that connect you with the top-ranked websites through the search engines. Keywords are an important part of Search Engine Optimization (SEO) and aim to get “organic traffic” to a website.

The importance of Keywords in SEO cannot be understated for generally, people do not go past the first page of search results provided by any search engine. So the aim of every webmaster is to get to the top results on the first page of the search engine.

This is achieved by researching keywords and trying to find out what targeted audiences are looking for online. By using and optimizing these keywords properly, the target customers can be led to your website.

Are Keywords Still Important for SEO?


People search online solutions and they do so by typing or saying keywords into the search engine. However, you may come across articles online claiming that keywords are no longer essential for SEO.

These are mostly clickbait titles for search engines that are completely dependent on keywords because it’s easy as well as accurate.

Google may have removed its earlier provision of easy access to keywords but it has not changed its interpretation of keywords.

On contrary, it has only improved with better AI. So if you are asking Are keywords still important for SEO, yes they still bear critical value for SEO to gain search engine visibility and to attract quality traffic.

8 Amazing Benefits of Keyword Research

If you know your customer you have a business. Not knowing what people want or are searching for online will leave a website stranded in a desert of inactivity.

Therefore it is essential to research and find out what is trending and what keywords potential customers are using.

Keyword research has several benefits. Along with giving a website a niche, it will immensely help in generating organic traffic to the website.

Through keyword research, you can create content on trending topics or specific areas of interest in a particular industry and attract a targeted audience.

So to better understand the necessity of keywords for SEO. Here are 8 benefits of keyword research.

1. Find Direction

A website needs a strategy and its content needs direction. It cannot have random content on random subjects, for it would then appear to be less credible.

So even before starting the website, use keywords to find out what online folks want and what you can provide.

Keyword research will help you find a particular genre or niche for your website. It will also assist in unearthing keywords that people are interested in thereby giving ideas for future content that work or sell.

2. New Topics

Granting that you have a website for a specific audience, but there are those who meander at the borders of this topic.

By doing keyword research, you’ll come across ideas that will let you expand to envelop even more peripheral traffic. Besides, trends keep changing and keyword research helps in keeping webpage content fresh.

3. Improve Time Efficiency

Keyword research is time-consuming but it is an integral part of website planning. However, keyword research also saves a lot of time in the long run.

It is so because, by the time you have finished keyword research, you can mark out what your potential articles will be and when they will be deployed.

This way you have planned and prepared your content in advance and saved a lot of time. The other way round would be coming up with a new idea and then doing keyword research, which is time-consuming.

4. Improve Search Engine Ranking


Google follows DuckDuckGo and all other engines follow Google so it is wise to do keyword research on Google.

When researched properly, one can find the competition of keywords and by selecting the right keywords, more benefits can be reaped.

Through proper research, keywords with the lowest competition but the highest chances of being listed can be found.

5. Target Right Audience

Your website is a business and it needs traffic that wants this business. The use of the right keywords drives such an audience to your website.

For example, if your website deals with the game of cricket, writing articles on baseball will be counterproductive. Therefore it is important to target the right audience with the right keywords.

6. Gain Social Share

If visitors get exactly what they were looking for from your content, chances are they will gladly share it on social media platforms.

This can cause a ripple effect and may also make the content go viral. Besides, even if it does not go viral, it will still grow the website organically and gain some valued backlinks.

7. Know Customer Insights

Keyword research leads to background research of the target audience. This will help in gathering customer insights and will be invaluable data sustaining the website’s growth.

By knowing customer behavior, you can write better and provide the customers that which they seek

8. Increased Conversion

By doing proper keyword research, you will be producing relevant content for relevant customers.

This means the likelihood of visitors converting into customers is high. In other words, relevant content connects relevant customers’ with the relevant business.

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Why Do Keyword Research?

person thinking why

Doing keyword research is essential for the success and growth of your website and business.

For example, a website having many articles but without any keyword research will hardly get 5% of visitors from any search engine.

Besides, it will also have a severe case of a high bounce rate. In other words, the website is giving that which nobody wants.

Meanwhile, by doing keyword research tailored-made content can be created for target traffic. Why do keyword research?

Because search engines are looking for keywords, people are searching with keywords and your content has keywords. All are in the same boat.

Types of Keywords

There are several types of keywords and for a successful search strategy, using the right types of keywords is necessary.

By identifying and using the best keyword, you can drive quality leads and traffic to your website. Here are 18 types of keywords a webmaster should be familiar with.

  • Market segment keywords
  • Customer-defining keywords
  • Product keywords
  • Branded keywords
  • Competitor keywords
  • Geo-targeted keywords
  • Short-tail keywords
  • Mid-tail keywords
  • Long-tail keywords
  • On-Site Keywords


Keyword research is essential for a successful SEO strategy based on which a website will die or thrive.

Keywords in your content are an important factor deciding the website ranking on Google or any other search engine.

Keyword research benefits are many and this article gives a detailed idea on why doing keyword research achieves online growth on success.

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