Search Engine Optimization (SEO) is the path by which your website shall achieve heavenly bliss on the Google search engine.
Proper application of SEO will make your dream come true while haphazard application of SEO will give you nightmares. Therefore you need to have a concrete SEO strategy to grab the success your website seeks.
Every single website is unique in that, several factors acting on it and its reaction to them are specific. Thus there is no one solution for all SEO plans.
However, there are certain common vital SEO points without whose correct implementation, reaching a good SERP becomes an impossibility. Therefore it is crucial for the website’s success to know all about SEO.
Broadly speaking, SEO can be divided into two different categories:
- On-Page Seo
- Off-Page Seo
Both are equally important for your SEO campaign.
They are like two different sides of the same coin, separate, equal, and necessary. Sometimes, some SEOs may give more attention to one over the other. But both types of SEO are essential for the website and kind of balance each other.
I’m sure you are reading this article is all set to build your SEO strategy and learning the difference between on-page and off-page optimization will come in handy.
In most cases, the difference between on-page and off-page optimization will decide what type needs more attention.
In short, on-page SEO is regarding what your site is about and off-page SEO checks how popular or authoritative is your site. So let us learn what is on-page and off-page SEO?
What Is On-Page SEO?
On-page SEO means looking into all the parts of your website or webpage that have a direct impact on your search engine ranking.
This form of SEO aims to provide high-quality and relevant content to its visitors. After all, ranking algorithms predict the intent of a user to determine if a piece of content matches the user’s search query.
This along with many factors including its accessibility, page speed, optimized content, keywords, title tags and more will decide where your website appears in SERP. Thus on-page SEO optimizes parts of a webpage that you have control over and can change.
On-page SEO helps Google verify user experience on your website. It shows search engines if your site is well built, informative, and trustworthy.
Ideally, users should easily find what they are looking for instead of spending loads of time digging for information.
Factors Influencing On-Page SEO Rankings
Several factors provide on-page signals to Google and here are some of the factors to help you better understand what on-page SEO means.
All SEOs are obsessed with keywords. These are words or phrases that your audience or target buyers type into the search bar of the Google search engine while searching for your product or service.
During the earlier days of SEO, getting first-page ranking would only require populating the same keyword into the page titles, headings, and body paragraphs.
But presently, Google considers this to be unfair practice and will penalize such wanton and unnatural use of keywords. However, keywords weaved naturally into the content get rewarded.
In all, keyword optimization has still retained its importance but has become more competitive as ranking algorithms prefer relevance, sentiment, and semantics over exact keyword matches.
Hence, your keyword strategy will have to look into primary keywords and secondary keywords that naturally relate to your buyers as well as your page.
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2. Titles and Headings
Google deciphers the topic or content of your page through the title and subheadings of your page. Normally, a visitor to your website will first scan through the sub-headings and within moments decide if the page is worth their while or not.
This is exactly how Google behaves. It determines the relevance of your content by scanning through your titles and subheadings.
Therefore, your page titles and headers need to include primary keywords and also make strategic use of subheadings.
It is worth noting that the order of your primary header tags determines the priority in that, H1 will always take priority over H2 and the latter over H3.
3. Meta Descriptions
Meta descriptions are HTML tags that you can customize for every page. They work together with Meta titles and determine what people will see against your URL on Google.
This can be left blank and Google will auto-select the copy to show. However, making use of custom descriptions boosts clicks.
However, it is worth noting that Google does not always show custom Meta descriptions. Nonetheless, using a custom Meta description informs the search engine as well as the audience what to expect.
Also, it is well-advised to make use of keywords in the Meta description since Google will highlight the words which relate to the user’s search query.
4. Image Optimization
User experience is everything be it on a website or anywhere else and images only enhance user experience. When it comes to SEO, there is an additional opportunity of your SEO images turning up on Google Images which in turn can get traffic to your website. However, this will only work if the image is optimized.
To achieve this you will have to make sure of using the right image format, small file size and quick loading, descriptive file name, Alt text, high quality, and being responsive or gadget friendly.
5. Page Performance
Typically, Google prefers websites that are fast loading, have easy navigation, and are mobile-friendly. On the other hand, slow loading websites adversely affect a search engine’s ability to crawl your site which leads to poor engagement and a high bounce rate.
Google is very sensitive towards people not liking a website because of any of the many SEO factors. If the bounce rate is high, it will simply stop suggesting the website in its SERP.
Therefore you should never ignore poor UX/UI or bad user experience. If you do, you’ve already lost in the SEO race of reaching the best SERP even before you’ve started.
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What Is Off-Page SEO?
Off-page SEO involves elements outside your site that affect its rankability by confirming the website’s trustworthiness.
Off-page SEO essentially focuses on improving the domain authority by gaining links or backlinks to be precise from other websites.
Along with link building, it also includes citation building, content distribution, and other factors that boost the website’s domain authority.
Off-page signals work like external references. The more the number of related websites link to your site, the greater the reputation it acquires.
It shows Google that your content has high authority on the given search term or subject along with being honest and helpful.
Factors Influencing Off-Page SEO Rankings
Several factors influence off-page SEO rankings and here are some basic off-page signals that one needs to get attention too.
Also known as external links, backlinks are links that connect to your site from another website. It shows that the other website considers your content worthwhile and important and therefore shares it with its users. However, it must be noted that not all backlinks are equal.
Google gives greater importance to backlinks from high-authority websites. It also checks for links coming from websites of the related genre, while considering toxic links as spammy. Toxic links can be from websites that have nothing in common with your website.
For example, a website from Haiti sends numerous backlinks to your website that has got everything to do with Indian private bus drivers and nothing whatsoever with Haiti.
In such scenarios, you need to quickly get in touch with the webmasters of the said website and request to have them removed or disavow such links so that Google does not consider them.
2. Domain Authority
Although Google does not track domain authority, the metric is still helpful when using SEO platforms like SEMRush and ContentEdge.
It shows how your website compares with other websites in elements like keyword positions, backlinks, and other signals.
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In conclusion, you can always wonder which is better when it comes to on-page and off-page SEO. But it is not about which, but rather how you manage either.
Both are equally essential to achieve the best SEO ROI, but one of the types might need a little more attention than the other.
Now by knowing what is on-page and off-page SEO, you have an idea of what signs to look after. Thus you will also have to take remedial measures accordingly.
But if you still can’t make up your mind, then you can always get in touch with the highly experienced and talented SEO team of OneCity and get your website perfectly optimized.