{"id":52351,"date":"2020-12-02T05:33:16","date_gmt":"2020-12-02T05:33:16","guid":{"rendered":"http:\/\/www.onecity.co.in\/blog\/?p=52351"},"modified":"2020-12-02T05:33:16","modified_gmt":"2020-12-02T05:33:16","slug":"basic-qualities-of-a-great-digital-marketer","status":"publish","type":"post","link":"https:\/\/onecity.co.in\/blog\/basic-qualities-of-a-great-digital-marketer\/","title":{"rendered":"Basic Qualities of a Great Digital Marketer"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div> <p>Yes, the digital market is here to stay. There is not a single day that can pass without technology at our fingertips.\u00a0<\/p>   <p>Be it a mobile, a laptop, or a simple digital advertising screen, the internet and you are bound together in more ways than one. Therefore, the importance of digital media cannot be undermined.\u00a0<\/p>   <p>It has given rise to a new profession and career path-Digital Marketing. Through this blog, we have tried to shed some light on\u00a0how to become a good digital marketer.<strong>\u00a0<\/strong><\/p>   <div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/onecity.co.in\/blog\/basic-qualities-of-a-great-digital-marketer\/#Answering_First_Questions_First\" >Answering First Questions First<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/onecity.co.in\/blog\/basic-qualities-of-a-great-digital-marketer\/#The_4_Ws_of_Digital_Marketing\" >The 4 W\u2019s of Digital Marketing\u00a0<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/onecity.co.in\/blog\/basic-qualities-of-a-great-digital-marketer\/#What_is_Digital_Marketing\" >What is Digital Marketing?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/onecity.co.in\/blog\/basic-qualities-of-a-great-digital-marketer\/#When_Did_Digital_Marketing_Start\" >When Did Digital Marketing Start?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/onecity.co.in\/blog\/basic-qualities-of-a-great-digital-marketer\/#Why_is_Digital_Marketing_Important\" >Why is Digital Marketing Important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/onecity.co.in\/blog\/basic-qualities-of-a-great-digital-marketer\/#Where_is_Digital_Marketing_Used\" >Where is Digital Marketing Used?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/onecity.co.in\/blog\/basic-qualities-of-a-great-digital-marketer\/#Learn_the_Fundamentals\" >Learn the Fundamentals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/onecity.co.in\/blog\/basic-qualities-of-a-great-digital-marketer\/#Absorb_from_The_Masters\" >Absorb from The Masters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/onecity.co.in\/blog\/basic-qualities-of-a-great-digital-marketer\/#Become_an_Internet_Worm_or_Should_We_Say_an_%E2%80%9CInternet_Bug%E2%80%9D\" >Become an Internet Worm or Should We Say an \u201cInternet Bug\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/onecity.co.in\/blog\/basic-qualities-of-a-great-digital-marketer\/#Social_Media_%E2%80%93_The_Perfect_Attention_Seeker\" >Social Media &#8211; The Perfect Attention Seeker<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/onecity.co.in\/blog\/basic-qualities-of-a-great-digital-marketer\/#Apply_for_a_Certificate_Course\" >Apply for a Certificate Course<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/onecity.co.in\/blog\/basic-qualities-of-a-great-digital-marketer\/#Internship\" >Internship<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/onecity.co.in\/blog\/basic-qualities-of-a-great-digital-marketer\/#Never_Stop_Learning\" >Never Stop Learning<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/onecity.co.in\/blog\/basic-qualities-of-a-great-digital-marketer\/#Persistence_is_the_Key_to_Success\" >Persistence is the Key to Success<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/onecity.co.in\/blog\/basic-qualities-of-a-great-digital-marketer\/#Research_Investigate_and_Explore\" >Research, Investigate and Explore<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/onecity.co.in\/blog\/basic-qualities-of-a-great-digital-marketer\/#A_expert_Digital_Marketer\" >A expert Digital Marketer<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Answering_First_Questions_First\"><\/span><strong>Answering First Questions First<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>   <h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_4_Ws_of_Digital_Marketing\"><\/span><strong>The 4 W\u2019s of Digital Marketing\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>   <h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Digital_Marketing\"><\/span><strong>Wh<\/strong>at is Digital Marketing?\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h4>   <p>In simple language, digital marketing is any form of advertising through electronic form and digital channels.\u00a0<\/p>   <h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"When_Did_Digital_Marketing_Start\"><\/span><strong>Wh<\/strong>en Did Digital Marketing Start?<span class=\"ez-toc-section-end\"><\/span><\/h4>   <p>Interestingly,<a href=\"https:\/\/www.smartinsights.com\/email-marketing\/email-communications-strategy\/email-marketing-evolution\/\"> the use of email as a marketing tool was in 1978<\/a>. The sender was Gary Thuerk.\u00a0<\/p>   <p>His email was sent to more than 400 recipients as a promotion for his company\u2019s products. The result was a whopping 13 million worth of sales.\u00a0<\/p>   <p>This is the power of digital marketing.\u00a0<\/p>   <h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_is_Digital_Marketing_Important\"><\/span><strong>Wh<\/strong>y is Digital Marketing Important?<span class=\"ez-toc-section-end\"><\/span><\/h4>   <p>Digital marketing has picked up momentum over the years. The advancement of technology has brought with it an altered life for humans.\u00a0<\/p>   <p>Consequentially, social media is catching up with the old and young together. The Internet is erasing the lines of disparity and bridging the gaps between nations.<\/p>   <p><a href=\"https:\/\/www.invespcro.com\/blog\/world-population-online\/\">Statistics show that over half the world\u2019s population has access to the internet<\/a><em>.<\/em>\u00a0All in all, digital marketing is the new age of advertising.<\/p>   <h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Where_is_Digital_Marketing_Used\"><\/span>Where is Digital Marketing Used?<span class=\"ez-toc-section-end\"><\/span><\/h4>   <p>Everywhere. This requires no further explanation. It\u2019s a simple word and easy to understand-EVERYWHERE, just EVERYWHERE.<\/p>   <p>A person who would like to market his\/ her products or services may use his own skill to market a product or service, or hire specialised digital marketers. This has resulted in Digital marketing becoming a separate field of interest, giving rise to a new career option.\u00a0<\/p>   <p>A good digital marketer requires certain skills and competence. Below is a practical guide on how to become a good digital marketer.<\/p>   <h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Learn_the_Fundamentals\"><\/span><strong>Learn the Fundamentals<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>   <p>The digital marketing space is infinite. Making yourself seen in an infinite expanse is a task in itself.\u00a0<\/p>   <p>Absorbing the basics and learning the tricks of the different types of digital marketing is a fundamental requirement.\u00a0<\/p>   <p>Some of the types of digital marketing are as follows.\u00a0<\/p>   <ul class=\"wp-block-list\"> <li>Search Engine Optimization (SEO)<\/li> <\/ul>   <ul class=\"wp-block-list\"> <li>Content Marketing<\/li> <\/ul>   <ul class=\"wp-block-list\"> <li>Social Media Marketing<\/li> <\/ul>   <ul class=\"wp-block-list\"> <li><a href=\"https:\/\/onecity.co.in\/blog\/email-marketing-benefits\/\">Email marketing<\/a><\/li> <\/ul>   <ul class=\"wp-block-list\"> <li>Online Public Relations<\/li> <\/ul>   <p>Learning the basics of all these types of digital marketing is a good start.<\/p>   <h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Absorb_from_The_Masters\"><\/span><strong>Absorb from The Masters<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>   <p>As digital marketing is a form of advertising, it is, therefore, important that you learn from the experience of others in the field.\u00a0<\/p>   <p>It is one of the important means of how to become a good digital marketer. Learning from other professional digital marketers, seniors and peers, is a way to improve yourself.\u00a0<\/p>   <p>Learn from their experiences- their shortcomings and their success stories. Also, interacting with people of your genre can keep you in the loop. Creating a link with others improves communication skills.\u00a0<\/p>   <p>Developing good communication skills is one of the foremost\u00a0<strong>qualities of a good digital marketer<\/strong>.<\/p>   <h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Become_an_Internet_Worm_or_Should_We_Say_an_%E2%80%9CInternet_Bug%E2%80%9D\"><\/span><strong>Become an Internet Worm or Should We Say an \u201cInternet Bug\u201d<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>   <p>Bookworms read a lot. Internet worms read a lot more. Familiarise yourself with blogs and content that help you improve your digital marketing power.<\/p>   <p>One of the <a href=\"https:\/\/onecity.co.in\/blog\/types-of-influencer-marketing\/\">top influencers<\/a> that write extensively on digital marketing is <a href=\"https:\/\/neilpatel.com\/\">Neil Patel<\/a>. Reading his blogs and other bestselling authors give you an insight into what to expect from the marketing world.\u00a0<\/p>   <h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Social_Media_%E2%80%93_The_Perfect_Attention_Seeker\"><\/span><strong>Social Media &#8211; The Perfect Attention Seeker<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>   <p>Keeping track of big players in the digital marketing field is not an option. A good digital marketer requires to be abreast with all the social media platforms at all times.\u00a0<\/p>   <p>With the whole world connected to the web, Social media advertising has become an absolute necessity. Many blogs and articles available online aid you in creating the perfect content for various social media platforms.\u00a0<\/p>   <p>For more details on creating better social media campaigns refer\u00a0<a href=\"https:\/\/www.socialmediaexaminer.com\/\"><em>here<\/em><\/a>.<\/p>   <h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Apply_for_a_Certificate_Course\"><\/span><strong>Apply for a Certificate Course<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>   <p>Although you may be tech-savvy, it is always advisable to certify yourself in digital marketing. Obtaining a certification adds weightage and is an attractive feature when marketing yourself to prospective customers.\u00a0<\/p>   <p>There are several certified courses that can fulfill your dream of making digital marketing your choice of career.<\/p>   <figure class=\"wp-block-embed\"> <div class=\"wp-block-embed__wrapper\"><a href=\"https:\/\/digitalmarketinginstitute.com\/students\/courses\/professional-diploma-in-digital-marketing\">digitalmarketinginstitute.com<\/a><\/div> <\/figure>   <figure class=\"wp-block-embed\"> <div class=\"wp-block-embed__wrapper\"><a href=\"https:\/\/www.udemy.com\/course\/learn-digital-marketing-course\/\">www.udemy.com\/course\/learn-digital-marketing-course<\/a><\/div> <\/figure>   <figure class=\"wp-block-embed\"> <div class=\"wp-block-embed__wrapper\">https:\/\/www.imarticus.org\/Digital-Marketing-Prodegree\/<\/div> <\/figure>   <p>Find a course that suits your criteria<\/p>   <h4><span class=\"ez-toc-section\" id=\"Internship\"><\/span><strong>Internship<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>   <p>Plan an internship in a marketing firm. Applying for an apprenticeship in a marketing firm exposes you to a professional environment.\u00a0<\/p>   <p>Blending professionalism and digital marketing can act to your advantage. Many digital marketing companies are on the lookout for interns.\u00a0<\/p>   <p>Keep an eye out for a good internship offer. These are the building blocks for a strong career in digital marketing.\u00a0<\/p>   <p>The experience you gain in an internship will aid you in your path as a professional digital marketer. Although you may not be given complete responsibility as an intern, it puts you face to face with actual obstacles.<\/p>   <h4><span class=\"ez-toc-section\" id=\"Never_Stop_Learning\"><\/span><strong>Never Stop Learning<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>   <p>The digital expanse is an ever-changing area. What was prevalent 5 years ago is not today. The fast-paced world of the internet space forces digital marketing professionals to keep UpToDate.\u00a0<\/p>   <p>New automation and new telecommunication every day lead to new learning every second. One of the inherent\u00a0qualities of a good digital marketer\u00a0is an aroused curiosity and passion for learning.\u00a0<\/p>   <p>Digital marketers cannot afford to be sluggish or inert. Quick on the uptake and renovated information are the order of the day.\u00a0<\/p>   <h4><span class=\"ez-toc-section\" id=\"Persistence_is_the_Key_to_Success\"><\/span><strong>Persistence is the Key to Success<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>   <p>A digital marketer must always remember that the fruits of a good campaign are never an overnight result. The process is slow, but a good campaign almost always results in a victory.\u00a0<\/p>   <p>The methods always involve testing, trials, and evaluation. Embrace negativity as well as you embrace success in a digital marketing campaign.\u00a0<\/p>   <h4><span class=\"ez-toc-section\" id=\"Research_Investigate_and_Explore\"><\/span><strong>Research, Investigate and Explore<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>   <p>If you are looking for answers on how to become a good digital marketer, remember to Research, Investigate and Explore. Research the products and services, investigate the content, and explore your possibilities.\u00a0<\/p>   <p>Each product or service in the market has varied end-users. Therefore, thorough research on the product\/ service is an essential prerequisite for digital marketing.\u00a0<\/p>   <p>Once the end-user is defined, an investigation into the type of content that would work is mandatory. The type of content for the campaign will depend on the type of end-user.\u00a0<\/p>   <p>When the product\/ service and content are determined, you must then explore the range of digital marketing platforms that would work for the product or service. The digital media plan for a particular product or service may not work as well for another.\u00a0<\/p>   <h4><span class=\"ez-toc-section\" id=\"A_expert_Digital_Marketer\"><\/span><strong>A expert Digital Marketer<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>   <p>to wrap up, it is fair to say that mastering the skills of digital marketing requires endurance and composure. Online marketing is an extensive field.\u00a0<\/p>   <p>The above suggestions serve as a small guide to master the digital marketing platform. Always remember that in online marketing, \u201cNever stop learning, because the world wide web never stops teaching.\u201d<\/p> <p><strong>Also Checkout<\/strong> <a href=\"https:\/\/onecity.co.in\/blog\/skills-every-digital-marketer-must-have\/\">Skills Every Digital Marketer Must Have<\/a><\/p> ","protected":false},"excerpt":{"rendered":"<p>Yes, the digital market is here to stay. There is not a single day that can pass without technology at our fingertips.\u00a0 Be it a mobile, a laptop, or a &hellip; <\/p>\n","protected":false},"author":1,"featured_media":52360,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[87,66],"tags":[],"class_list":["post-52351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-seo-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Become A Good Digital Marketer? | \u2713Expert Suggestions<\/title>\n<meta name=\"description\" content=\"How To Become A Good Digital Marketer? - Explore the qualities of a good digital marketer &amp; how it helps you to be successful in your career. Read Now!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/onecity.co.in\/blog\/basic-qualities-of-a-great-digital-marketer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Become A Good Digital Marketer? | \u2713Expert Suggestions\" \/>\n<meta property=\"og:description\" content=\"How To Become A Good Digital Marketer? - Explore the qualities of a good digital marketer &amp; how it helps you to be successful in your career. Read Now!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/onecity.co.in\/blog\/basic-qualities-of-a-great-digital-marketer\/\" \/>\n<meta property=\"og:site_name\" content=\"OneCity Technologies\" \/>\n<meta property=\"article:author\" content=\"https:\/\/twitter.com\/OnecityDigital\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-02T05:33:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/onecity.co.in\/blog\/wp-content\/uploads\/2020\/12\/pexels-dominika-roseclay-905163-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"836\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"L.K. Monu Borkala\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@onecitytech\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"L.K. Monu Borkala\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How To Become A Good Digital Marketer? | \u2713Expert Suggestions","description":"How To Become A Good Digital Marketer? - Explore the qualities of a good digital marketer & how it helps you to be successful in your career. Read Now!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/onecity.co.in\/blog\/basic-qualities-of-a-great-digital-marketer\/","og_locale":"en_US","og_type":"article","og_title":"How To Become A Good Digital Marketer? | \u2713Expert Suggestions","og_description":"How To Become A Good Digital Marketer? - Explore the qualities of a good digital marketer & how it helps you to be successful in your career. Read Now!","og_url":"https:\/\/onecity.co.in\/blog\/basic-qualities-of-a-great-digital-marketer\/","og_site_name":"OneCity Technologies","article_author":"https:\/\/twitter.com\/OnecityDigital","article_published_time":"2020-12-02T05:33:16+00:00","og_image":[{"width":1280,"height":836,"url":"https:\/\/onecity.co.in\/blog\/wp-content\/uploads\/2020\/12\/pexels-dominika-roseclay-905163-1.jpg","type":"image\/jpeg"}],"author":"L.K. Monu Borkala","twitter_card":"summary_large_image","twitter_creator":"@onecitytech","twitter_misc":{"Written by":"L.K. Monu Borkala","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/onecity.co.in\/blog\/basic-qualities-of-a-great-digital-marketer\/#article","isPartOf":{"@id":"https:\/\/onecity.co.in\/blog\/basic-qualities-of-a-great-digital-marketer\/"},"author":{"name":"L.K. Monu Borkala","@id":"https:\/\/onecity.co.in\/blog\/#\/schema\/person\/e22dd59b386680234700756d5a1b9075"},"headline":"Basic Qualities of a Great Digital Marketer","datePublished":"2020-12-02T05:33:16+00:00","mainEntityOfPage":{"@id":"https:\/\/onecity.co.in\/blog\/basic-qualities-of-a-great-digital-marketer\/"},"wordCount":1195,"commentCount":2,"publisher":{"@id":"https:\/\/onecity.co.in\/blog\/#organization"},"image":{"@id":"https:\/\/onecity.co.in\/blog\/basic-qualities-of-a-great-digital-marketer\/#primaryimage"},"thumbnailUrl":"https:\/\/onecity.co.in\/blog\/wp-content\/uploads\/2020\/12\/pexels-dominika-roseclay-905163-1.jpg","articleSection":["SEO","SEO &amp; Digital Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/onecity.co.in\/blog\/basic-qualities-of-a-great-digital-marketer\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/onecity.co.in\/blog\/basic-qualities-of-a-great-digital-marketer\/","url":"https:\/\/onecity.co.in\/blog\/basic-qualities-of-a-great-digital-marketer\/","name":"How To Become A Good Digital Marketer? | \u2713Expert Suggestions","isPartOf":{"@id":"https:\/\/onecity.co.in\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/onecity.co.in\/blog\/basic-qualities-of-a-great-digital-marketer\/#primaryimage"},"image":{"@id":"https:\/\/onecity.co.in\/blog\/basic-qualities-of-a-great-digital-marketer\/#primaryimage"},"thumbnailUrl":"https:\/\/onecity.co.in\/blog\/wp-content\/uploads\/2020\/12\/pexels-dominika-roseclay-905163-1.jpg","datePublished":"2020-12-02T05:33:16+00:00","description":"How To Become A Good Digital Marketer? - Explore the qualities of a good digital marketer & how it helps you to be successful in your career. Read Now!","breadcrumb":{"@id":"https:\/\/onecity.co.in\/blog\/basic-qualities-of-a-great-digital-marketer\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/onecity.co.in\/blog\/basic-qualities-of-a-great-digital-marketer\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/onecity.co.in\/blog\/basic-qualities-of-a-great-digital-marketer\/#primaryimage","url":"https:\/\/onecity.co.in\/blog\/wp-content\/uploads\/2020\/12\/pexels-dominika-roseclay-905163-1.jpg","contentUrl":"https:\/\/onecity.co.in\/blog\/wp-content\/uploads\/2020\/12\/pexels-dominika-roseclay-905163-1.jpg","width":1280,"height":836,"caption":"Basic Qualities of a Great Digital Marketer"},{"@type":"BreadcrumbList","@id":"https:\/\/onecity.co.in\/blog\/basic-qualities-of-a-great-digital-marketer\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/onecity.co.in\/blog\/"},{"@type":"ListItem","position":2,"name":"Basic Qualities of a Great Digital Marketer"}]},{"@type":"WebSite","@id":"https:\/\/onecity.co.in\/blog\/#website","url":"https:\/\/onecity.co.in\/blog\/","name":"OneCity Technologies","description":"Web Design, SEO & Digital Marketing \u2014 Bangalore | CIN U72100KA2009PTC048911","publisher":{"@id":"https:\/\/onecity.co.in\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/onecity.co.in\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/onecity.co.in\/blog\/#organization","name":"OneCity Technologies Pvt Ltd","url":"https:\/\/onecity.co.in\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/onecity.co.in\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/onecity.co.in\/blog\/wp-content\/uploads\/2020\/08\/logo.png","contentUrl":"https:\/\/onecity.co.in\/blog\/wp-content\/uploads\/2020\/08\/logo.png","width":220,"height":67,"caption":"OneCity Technologies Pvt Ltd"},"image":{"@id":"https:\/\/onecity.co.in\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/onecity.co.in\/blog\/#\/schema\/person\/e22dd59b386680234700756d5a1b9075","name":"L.K. Monu Borkala","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/onecity.co.in\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/802f45680c523d48a51f22d709417bd64771e95b5903715a8b722ad9abe8e94d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/802f45680c523d48a51f22d709417bd64771e95b5903715a8b722ad9abe8e94d?s=96&d=mm&r=g","caption":"L.K. Monu Borkala"},"description":"L.K. Monu Borkala is a digital marketing strategist with over 20 years of hands-on experience in search engine optimisation, content strategy, and performance marketing. As founder of OneCity Technologies Pvt Ltd (CIN U72100KA2009PTC048911) \u2014 a Bangalore-based digital marketing agency established in 2006 \u2014 Monu has built and executed SEO campaigns for more than 650 clients across India and the UAE, spanning industries including education, real estate, healthcare, retail, and professional services. Monu's approach to SEO is grounded in first-principles thinking rather than tactic-chasing. Over two decades, he has navigated every major Google algorithm shift \u2014 from Panda and Penguin to the March 2026 Spam Update and December 2025 Core Update \u2014 and built content frameworks that remain stable across update cycles because they prioritise genuine expertise signals, verifiable authorship, and user-first content architecture over short-term ranking manipulation. In the education sector, Monu has overseen digital growth strategies for PU colleges, coaching institutes, and higher education institutions across coastal Karnataka, including institutions in the Mangalore and Moodbidri regions. This direct education-sector experience informs the E-E-A-T framework applied to all YMYL education content produced under his editorial oversight. Monu serves as Editor-in-Chief and Senior Reviewer across OneCity's content production, ensuring that every article carrying a byline from the content team has been assessed for accuracy, topical authority alignment, and algorithm compliance before publication. OneCity Technologies Pvt Ltd | CIN: U72100KA2009PTC048911 | No. 1869, 2nd Floor, D, 1st Cross Rd, near Mahakavi Kuvempu Metro, 2nd Stage, Rajajinagar, Bengaluru, Karnataka \u2013 560010 | +91 99023 30233 | sales@onecity.co.in","sameAs":["https:\/\/onecity.co.in\/author\/lk-monu-borkala","https:\/\/twitter.com\/OnecityDigital","https:\/\/www.linkedin.com\/company\/onecitytechnologies","https:\/\/x.com\/onecitytech"],"url":"https:\/\/onecity.co.in\/blog\/author\/onecityblogs\/"}]}},"_links":{"self":[{"href":"https:\/\/onecity.co.in\/blog\/wp-json\/wp\/v2\/posts\/52351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onecity.co.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onecity.co.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onecity.co.in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/onecity.co.in\/blog\/wp-json\/wp\/v2\/comments?post=52351"}],"version-history":[{"count":20,"href":"https:\/\/onecity.co.in\/blog\/wp-json\/wp\/v2\/posts\/52351\/revisions"}],"predecessor-version":[{"id":55269,"href":"https:\/\/onecity.co.in\/blog\/wp-json\/wp\/v2\/posts\/52351\/revisions\/55269"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onecity.co.in\/blog\/wp-json\/wp\/v2\/media\/52360"}],"wp:attachment":[{"href":"https:\/\/onecity.co.in\/blog\/wp-json\/wp\/v2\/media?parent=52351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/onecity.co.in\/blog\/wp-json\/wp\/v2\/categories?post=52351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/onecity.co.in\/blog\/wp-json\/wp\/v2\/tags?post=52351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}