{"id":52605,"date":"2020-12-23T11:39:59","date_gmt":"2020-12-23T11:39:59","guid":{"rendered":"http:\/\/www.onecity.co.in\/blog\/?p=52605"},"modified":"2020-12-23T11:39:59","modified_gmt":"2020-12-23T11:39:59","slug":"why-mobile-apps-are-the-best-way-to-improve-your-business","status":"publish","type":"post","link":"https:\/\/onecity.co.in\/blog\/why-mobile-apps-are-the-best-way-to-improve-your-business\/","title":{"rendered":"Why Mobile Apps Are The Best Way To Improve Your Business?"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/onecity.co.in\/blog\/why-mobile-apps-are-the-best-way-to-improve-your-business\/#_Mobile_Apps_for_Your_Business\" >\u00a0Mobile Apps for Your Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/onecity.co.in\/blog\/why-mobile-apps-are-the-best-way-to-improve-your-business\/#Your_Business_and_Mobiles_%E2%80%93_The_Nexus\" >Your Business and Mobiles &#8211; The Nexus<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/onecity.co.in\/blog\/why-mobile-apps-are-the-best-way-to-improve-your-business\/#One_to_One_Communication\" >One to One Communication<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/onecity.co.in\/blog\/why-mobile-apps-are-the-best-way-to-improve-your-business\/#Brand_Awareness\" >Brand Awareness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/onecity.co.in\/blog\/why-mobile-apps-are-the-best-way-to-improve-your-business\/#Marketing_Advantage\" >Marketing Advantage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/onecity.co.in\/blog\/why-mobile-apps-are-the-best-way-to-improve-your-business\/#Customer_Information\" >Customer Information<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/onecity.co.in\/blog\/why-mobile-apps-are-the-best-way-to-improve-your-business\/#On_the_Go\" >On the Go<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/onecity.co.in\/blog\/why-mobile-apps-are-the-best-way-to-improve-your-business\/#Instant_Customer_Feedback_and_Response\" >Instant Customer Feedback and Response<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/onecity.co.in\/blog\/why-mobile-apps-are-the-best-way-to-improve-your-business\/#Edge_Over_Your_Competitors\" >Edge Over Your Competitors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/onecity.co.in\/blog\/why-mobile-apps-are-the-best-way-to-improve-your-business\/#You_Are_Out_There\" >You Are Out There<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/onecity.co.in\/blog\/why-mobile-apps-are-the-best-way-to-improve-your-business\/#Push_Notifications\" >Push Notifications<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/onecity.co.in\/blog\/why-mobile-apps-are-the-best-way-to-improve-your-business\/#Strengthens_Customer_Loyalty\" >Strengthens Customer Loyalty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/onecity.co.in\/blog\/why-mobile-apps-are-the-best-way-to-improve-your-business\/#24_Hours_365_Days\" >24 Hours 365 Days<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/onecity.co.in\/blog\/why-mobile-apps-are-the-best-way-to-improve-your-business\/#Easy_Payment_Options\" >Easy Payment Options<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/onecity.co.in\/blog\/why-mobile-apps-are-the-best-way-to-improve-your-business\/#Shopping_Made_Easy\" >Shopping Made Easy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/onecity.co.in\/blog\/why-mobile-apps-are-the-best-way-to-improve-your-business\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"_Mobile_Apps_for_Your_Business\"><\/span><span style=\"font-weight: 400;\">\u00a0<\/span><b>Mobile Apps for Your Business<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p> <span style=\"font-weight: 400;\">In the age of technology, mobiles are no longer a luxury but a necessity. Mobiles are convenient and highly efficient. <\/span> <span style=\"font-weight: 400;\">The advancements in technology are so significant. Mobiles are used for practically everything nowadays, including wireless money transfers and even virtual meetings. This is the power of modern automation.<\/span> <span style=\"font-weight: 400;\">There has been a significant increase in the use of apps on mobiles by users over the years. <\/span> <span style=\"font-weight: 400;\"><a href=\"https:\/\/www.nielsen.com\/us\/en\/insights\/article\/2014\/smartphones-so-many-apps-so-much-time\/\">A study by Neilson company<\/a> shows that US Android and iPhone users age 18 and above spend 65% more time each month using apps than they did just two years ago.\u00a0<\/span> <strong>You May Also Like <\/strong><a href=\"https:\/\/www.onecity.co.in\/blog\/e-commerce-the-next-big-things\/\">E-Commerce -The Next Big Thing<\/a><strong> <\/strong> <\/p>\n<h2><span class=\"ez-toc-section\" id=\"Your_Business_and_Mobiles_%E2%80%93_The_Nexus\"><\/span><b>Your Business and Mobiles &#8211; The Nexus<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p> <span style=\"font-weight: 400;\">With almost every transaction done wirelessly through mobiles nowadays, the importance of mobile phones cannot be ignored. <\/span> <span style=\"font-weight: 400;\">Having your business on a mobile application has become one of the major factors in garnering more profits for businesses. <\/span> <span style=\"font-weight: 400;\">Therefore, we can rightly and aptly say that mobile applications for your business is the way forward.<\/span> <span style=\"font-weight: 400;\">Before zeroing in on an app for your business, it is advisable to look at the advantages you stand to gain from the applications. After all, your business is here to make a profit.\u00a0<\/span> <span style=\"font-weight: 400;\">So, let\u2019s look at some of the\u00a0<\/span>benefits of mobile apps<span style=\"font-weight: 400;\">\u00a0for your business<\/span> <\/p>\n<h4><span class=\"ez-toc-section\" id=\"One_to_One_Communication\"><\/span><b>One to One Communication<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p> <span style=\"font-weight: 400;\">Since a mobile app is downloaded on individual devices it becomes more of a personalised communication between your business and the customer. You can reach the right target audience through mobile apps.\u00a0<\/span> <span style=\"font-weight: 400;\">It is a known fact that all age groups use mobile phones and apps today to get their work done. Almost every section of society has a mobile, if not two. <\/span><span style=\"font-weight: 400;\">Kids, teenagers, adults, and senior citizens alike. <\/span> <span style=\"font-weight: 400;\">Therefore, whichever age group your business caters to, they are easily accessible through mobile apps.\u00a0<\/span> <span style=\"font-weight: 400;\"><a href=\"https:\/\/www.nielsen.com\/us\/en\/insights\/article\/2014\/smartphones-so-many-apps-so-much-time\/\">A study by the Neilsen Company<\/a> showed that smartphone owners ages 25-44 use the greatest number of apps per month. <\/span><span style=\"font-weight: 400;\">The youth between 18-24-year-olds spend the most time on mobile apps. Even those aged 55+ spend more than 21 hours across an average of 22 different apps per month.\u00a0<\/span> <\/p>\n<h4><span class=\"ez-toc-section\" id=\"Brand_Awareness\"><\/span><b>Brand Awareness<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p> <span style=\"font-weight: 400;\">Mobile apps allow you to communicate with users or customers through pop up notifications and reminders. The customer is always aware of your latest offers and deals at all times. <\/span> <span style=\"font-weight: 400;\">This encourages customers to make purchases which helps increasing your sales and profits.<\/span> <span style=\"font-weight: 400;\">Constant reminders and notifications keep the customer familiar with your brand of products and services. This is where the customers&#8217; loyalty towards your brand can be built. <\/span> <span style=\"font-weight: 400;\">It brightens your chances of being selected over your competitors\u2019 products and services.<\/span> <\/p>\n<h4><span class=\"ez-toc-section\" id=\"Marketing_Advantage\"><\/span><b>Marketing Advantage<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p> <span style=\"font-weight: 400;\">Customers are able to select products and services from a range of other items available. They are able to view all your company products and services at one point. <\/span> <span style=\"font-weight: 400;\">An in-house view of available products may be tiring for customers. Mobile apps make this an effortless job.\u00a0<\/span> <span style=\"font-weight: 400;\">Also, company advertisements and promotions are easily displayed on mobile apps without much effort and marketing expenses from the business owner.\u00a0<\/span> <span style=\"font-weight: 400;\">Mobile apps have another benefit that they can use certain tools to track user activity and behaviour. Thus, allowing you to improve your marketing strategies.<\/span> <strong>You May Also Like <\/strong><a href=\"https:\/\/www.onecity.co.in\/blog\/reasons-to-get-services-from-a-digital-marketing-agency\/\">Reasons To Get Services From A Digital Marketing Agency<\/a> <\/p>\n<h4><span class=\"ez-toc-section\" id=\"Customer_Information\"><\/span><b>Customer Information<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p> <span style=\"font-weight: 400;\">One of the\u00a0<\/span>advantages of mobile apps for businesses<span style=\"font-weight: 400;\">\u00a0is that it allows you to attain instant <a href=\"https:\/\/onecity.co.in\/blog\/customer-feedback\">customer information and feedback<\/a>. <\/span> <span style=\"font-weight: 400;\">A customer on your company application is more likely to reveal customer information like email address and phone number than when you have an in-house visit from the customer.\u00a0<\/span> <\/p>\n<h4><span class=\"ez-toc-section\" id=\"On_the_Go\"><\/span><b>On the Go<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p> <span style=\"font-weight: 400;\">Mobile apps are nothing but your business on the move. Gone are those days where transactions were made only at the point of sales.\u00a0 <\/span> <span style=\"font-weight: 400;\">The fast-moving life of today makes it possible to purchase while traveling, waiting for the bus, or even on the park bench.\u00a0<\/span> <\/p>\n<h4><span class=\"ez-toc-section\" id=\"Instant_Customer_Feedback_and_Response\"><\/span><b>Instant Customer Feedback and Response<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p> <span style=\"font-weight: 400;\">One of the main\u00a0<\/span>benefits of mobile apps<span style=\"font-weight: 400;\"> is the fact that you can get instant feedback and respond to customer queries almost immediately. <\/span> <span style=\"font-weight: 400;\">Customers usually require an immediate response to their concerns.\u00a0This instant response from the seller impresses customers and attracts them to stay loyal to you. <\/span> <span style=\"font-weight: 400;\">One of the greatest\u00a0<\/span>advantages of mobile apps for your business<span style=\"font-weight: 400;\">\u00a0is that you can do just that. <\/span> <span style=\"font-weight: 400;\">Stay in constant touch with your customers and respond almost instantaneously to queries about the products and services offered.\u00a0<\/span> <\/p>\n<h4><span class=\"ez-toc-section\" id=\"Edge_Over_Your_Competitors\"><\/span><b>Edge Over Your Competitors<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p> <span style=\"font-weight: 400;\">Have a mobile application gives you a competitive edge over other rival business owners who do not possess a mobile application. <\/span> <span style=\"font-weight: 400;\">You are more likely to make a sale through the app than a seller who does not own an app for the business.\u00a0<\/span> <\/p>\n<h4><span class=\"ez-toc-section\" id=\"You_Are_Out_There\"><\/span><b>You Are Out There<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p> <span style=\"font-weight: 400;\">With a mobile app for your business, you are out in the open. You attract new customers almost every day. This is due to the ease of doing business through an app. <\/span> <span style=\"font-weight: 400;\">A website lets the world know what you have in store and an app usually converts this knowledge into a sale and so profits for your business.\u00a0<\/span> <\/p>\n<h4><span class=\"ez-toc-section\" id=\"Push_Notifications\"><\/span><b>Push Notifications<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p> <span style=\"font-weight: 400;\">Another\u00a0<\/span>advantage of mobile apps<span style=\"font-weight: 400;\">\u00a0is the use of push notifications as a communication channel. Apps have the capability of reminding customers about their existence. <\/span> <span style=\"font-weight: 400;\">With innumerable apps available, customers have a hard time remembering what apps they have. Push notification helps to display information to customers which helps reminding customers of their presence.\u00a0<\/span> <span style=\"font-weight: 400;\">Push notifications are an effective way of reminding customers about the app on their mobile phones. <\/span><span style=\"font-weight: 400;\">It also serves as a marketing strategy displaying promotional offers and deals to customers. <\/span><span style=\"font-weight: 400;\">Push notifications through mobile apps are used as communication channels for businesses.\u00a0<\/span> <span style=\"font-weight: 400;\"><a href=\"http:\/\/pielot.org\/pubs\/Pielot2014-MobileHCI-Notifications.pdf\">A study by Martin Pielot<\/a>, Karen Church, and Rodrigo de Oliviera of the Telephonica Research Barcelona, Spain stated that mobile users receive an average of about 63.5 notifications per day through messages and <a href=\"https:\/\/onecity.co.in\/blog\/email-marketing-benefits\/\">emails<\/a>.\u00a0<\/span> <\/p>\n<h4><span class=\"ez-toc-section\" id=\"Strengthens_Customer_Loyalty\"><\/span><b>Strengthens Customer Loyalty<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p> <span style=\"font-weight: 400;\">Mobile apps necessarily strengthen customer loyalty. Many companies using mobile apps introduce loyalty programs and schemes for their valued customers. <\/span> <span style=\"font-weight: 400;\">For example, some companies attract customers with a discount on the next order or a point system redemption coupon on later in-app purchases.<\/span> <span style=\"font-weight: 400;\"> With such attractive offers and schemes, customers tend to be loyal to your business in order to use the coupon redemption or discounts.<\/span> <\/p>\n<h4><span class=\"ez-toc-section\" id=\"24_Hours_365_Days\"><\/span><b>24 Hours 365 Days<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p> <span style=\"font-weight: 400;\">A mobile application makes sure visibility every moment. A customer need not wait for the store to open or make a purchase before it closes. <\/span> <span style=\"font-weight: 400;\">Your trade is open for business 24 hours a day. This offers flexibility to customers who can even make a midnight purchase.<\/span> <\/p>\n<h4><span class=\"ez-toc-section\" id=\"Easy_Payment_Options\"><\/span><b>Easy Payment Options<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p> <span style=\"font-weight: 400;\">One of the benefits of a mobile app is the availability of different payment options to customers. <\/span> <span style=\"font-weight: 400;\">This choice of mode of payment makes it easier for customers to choose your brand over another. <\/span> <span style=\"font-weight: 400;\">Mobile applications offer various modes of payments like bank transfers, payment gateways, or cash on delivery.<\/span> <\/p>\n<h4><span class=\"ez-toc-section\" id=\"Shopping_Made_Easy\"><\/span><b>Shopping Made Easy<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p> <span style=\"font-weight: 400;\">Customers shopping through mobile apps may find it easier to shop for a product or service. This is because a mobile app directs you with every step in advance. <\/span> <span style=\"font-weight: 400;\">Shopping in a store can at times be cumbersome for a customer who doesn\u2019t know where a particular product is located. Shopping through mobile apps make it easier to search for products. <\/span> <span style=\"font-weight: 400;\">Customers can add products to the cart for billing without actually lifting the weight of the bag.\u00a0\u00a0<\/span> <strong>You May Also Like <\/strong><a href=\"https:\/\/www.onecity.co.in\/blog\/e-commerce-the-next-big-things\/\">E-Commerce -The Next Big Thing<\/a><strong> <\/strong> <\/p>\n<h4><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><b>Conclusion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p> <span style=\"font-weight: 400;\">With an increase in the use of apps over the years, it is the best time to build an app for your business. Jump into the bandwagon and stay with the times. <\/span> <span style=\"font-weight: 400;\">Technology is moving ahead at full speed and before you know it, you might miss the bus. Having a mobile app is one of the ways to make sure that your business stays ahead of its time.\u00a0<\/span> <strong>Also Checkout<\/strong> <a href=\"https:\/\/onecity.co.in\/blog\/importance-of-mobile-friendly-website\/\">Importance of Mobile Friendly Website<\/a> &nbsp; <span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0Mobile Apps for Your Business In the age of technology, mobiles are no longer a luxury but a necessity. Mobiles are convenient and highly efficient. The advancements in technology are &hellip; <\/p>\n","protected":false},"author":1,"featured_media":52608,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[65,116],"tags":[],"class_list":["post-52605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-digital-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Benefits Of Mobile App For Your Business | \u2713Written by Business Experts<\/title>\n<meta name=\"description\" content=\"Complete details about the benefits of mobile apps for a business and how it can positively affect the business. Based on business owners feedback. Check it out now!!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/onecity.co.in\/blog\/why-mobile-apps-are-the-best-way-to-improve-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Benefits Of Mobile App For Your Business | \u2713Written by Business Experts\" \/>\n<meta property=\"og:description\" content=\"Complete details about the benefits of mobile apps for a business and how it can positively affect the business. Based on business owners feedback. 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Monu Borkala\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Benefits Of Mobile App For Your Business | \u2713Written by Business Experts","description":"Complete details about the benefits of mobile apps for a business and how it can positively affect the business. Based on business owners feedback. Check it out now!!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/onecity.co.in\/blog\/why-mobile-apps-are-the-best-way-to-improve-your-business\/","og_locale":"en_US","og_type":"article","og_title":"Benefits Of Mobile App For Your Business | \u2713Written by Business Experts","og_description":"Complete details about the benefits of mobile apps for a business and how it can positively affect the business. 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Monu Borkala","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/onecity.co.in\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/802f45680c523d48a51f22d709417bd64771e95b5903715a8b722ad9abe8e94d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/802f45680c523d48a51f22d709417bd64771e95b5903715a8b722ad9abe8e94d?s=96&d=mm&r=g","caption":"L.K. Monu Borkala"},"description":"L.K. Monu Borkala is a digital marketing strategist with over 20 years of hands-on experience in search engine optimisation, content strategy, and performance marketing. As founder of OneCity Technologies Pvt Ltd (CIN U72100KA2009PTC048911) \u2014 a Bangalore-based digital marketing agency established in 2006 \u2014 Monu has built and executed SEO campaigns for more than 650 clients across India and the UAE, spanning industries including education, real estate, healthcare, retail, and professional services. Monu's approach to SEO is grounded in first-principles thinking rather than tactic-chasing. Over two decades, he has navigated every major Google algorithm shift \u2014 from Panda and Penguin to the March 2026 Spam Update and December 2025 Core Update \u2014 and built content frameworks that remain stable across update cycles because they prioritise genuine expertise signals, verifiable authorship, and user-first content architecture over short-term ranking manipulation. In the education sector, Monu has overseen digital growth strategies for PU colleges, coaching institutes, and higher education institutions across coastal Karnataka, including institutions in the Mangalore and Moodbidri regions. This direct education-sector experience informs the E-E-A-T framework applied to all YMYL education content produced under his editorial oversight. 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