{"id":52623,"date":"2022-06-20T09:45:15","date_gmt":"2022-06-20T04:15:15","guid":{"rendered":"http:\/\/www.onecity.co.in\/blog\/?p=52623"},"modified":"2025-04-28T16:47:05","modified_gmt":"2025-04-28T11:17:05","slug":"email-marketing-benefits","status":"publish","type":"post","link":"https:\/\/onecity.co.in\/blog\/email-marketing-benefits\/","title":{"rendered":"Want to Improve Your Business?? Email Marketing Is The Way!!"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p><span style=\"font-weight: 400;\">Email marketing is an important arm of a <a href=\"https:\/\/onecity.co.in\/blog\/best-digital-marketing-strategy-for-b2b\/\">digital marketing strategy<\/a>. In fact, it is safe to say that it is one of the most important methods of digital marketing used today.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An interesting fact is that emails are still a popular mode of communication in spite of the advancements in technology. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Emails have transcended the boundaries of time. They are considered as effective as any other recent and newer forms of communication.\u00a0\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/onecity.co.in\/blog\/email-marketing-benefits\/#So_What_Is_Email_Marketing\" >So, What Is Email Marketing?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/onecity.co.in\/blog\/email-marketing-benefits\/#Interesting_Snippets_About_Emails_and_Email_Marketing\" >Interesting Snippets About Emails and Email Marketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/onecity.co.in\/blog\/email-marketing-benefits\/#Cost-Effective\" >Cost-Effective<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/onecity.co.in\/blog\/email-marketing-benefits\/#Builds_Company_Reputation\" >Builds Company Reputation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/onecity.co.in\/blog\/email-marketing-benefits\/#More_Informative\" >More Informative<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/onecity.co.in\/blog\/email-marketing-benefits\/#Versatile\" >Versatile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/onecity.co.in\/blog\/email-marketing-benefits\/#Increased_Revenues\" >Increased Revenues<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/onecity.co.in\/blog\/email-marketing-benefits\/#Customer_Influence\" >Customer Influence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/onecity.co.in\/blog\/email-marketing-benefits\/#Creates_a_Channel_of_Communication\" >Creates a Channel of Communication<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/onecity.co.in\/blog\/email-marketing-benefits\/#Non-Evasive_Mode_of_Communication\" >Non-Evasive Mode of Communication<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/onecity.co.in\/blog\/email-marketing-benefits\/#Email_Marketing_Allows_You_to_Study_and_Improve_Your_Marketing_Strategies\" >Email Marketing Allows You to Study and Improve Your Marketing Strategies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/onecity.co.in\/blog\/email-marketing-benefits\/#Easy_and_Uncomplicated\" >Easy and Uncomplicated<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/onecity.co.in\/blog\/email-marketing-benefits\/#Anywhere_and_Anytime\" >Anywhere and Anytime<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/onecity.co.in\/blog\/email-marketing-benefits\/#Two-Way_Mode_of_Communication\" >Two-Way Mode of Communication<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/onecity.co.in\/blog\/email-marketing-benefits\/#Creativity_at_Its_Best\" >Creativity at Its Best<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/onecity.co.in\/blog\/email-marketing-benefits\/#Almost_Instant_Results\" >Almost Instant Results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/onecity.co.in\/blog\/email-marketing-benefits\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"So_What_Is_Email_Marketing\"><\/span><strong>So, What Is Email Marketing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"> Email marketing is a marketing strategy that uses emails or electronic mails to directly communicate with prospective customers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Email communication is a powerful mode of communication. It has the power to convert sales into profits and garner the loyalty of customers.<\/span><\/p>\n<p><strong>Also Checkout<\/strong> <a href=\"https:\/\/www.onecity.co.in\/website-designer-mangalore\">Web Design and Development Services<\/a><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Interesting_Snippets_About_Emails_and_Email_Marketing\"><\/span><b>Interesting Snippets About Emails and Email Marketing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/en.wikipedia.org\/wiki\/Ray_Tomlinson\">Ray Tomilson<\/a>, an American computer programmer, is regarded as the inventor of the email. He sent the first email from one computer to another computer placed right next to each other. The first email he sent was a test message. <\/span>What was funny is that he told one of his colleagues not to disclose that he had sent the email because it was not what his boss directed him to do. Who knew that he actually started a communication revolution.<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The first-time email used as a marketing tool was in 1978 when Gary Thuerk sent about 400 emails to recipients informing them about the sale of his company computers. <\/span><span style=\"font-weight: 400;\">These emails actually resulted in a whopping sale. <\/span><span style=\"font-weight: 400;\">\u00a0Ironically, this email is also considered as the first spam email.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/dayintechhistory.com\/dith\/july-4-1996-microsoft-hotmail-independence-day-launch\/\">Hotmail launched in 1996<\/a> was the first free public email service<\/span><span style=\"font-weight: 400;\">. This was when marketing agents grabbed this novel marketing opportunity<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Now that we have seen the impact of email marketing as an important digital media strategy, let\u2019s look at the\u00a0<\/span>advantages of email marketing for your business<\/p>\n<p><strong>You May Also Like<\/strong> <a href=\"https:\/\/www.onecity.co.in\/blog\/reasons-to-get-services-from-a-digital-marketing-agency\/\">Reasons To Get Services From A Digital Marketing Agency<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Cost-Effective\"><\/span><b>Cost-Effective<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One of the main\u00a0<\/span>benefits of email marketing<span style=\"font-weight: 400;\">\u00a0is that it is one of the most cost-effective methods of marketing. Unlike other methods of marketing, email marketing does not require the use of paper or postage. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It does not require much physical skill of campaigning either. The cost of sending numerous emails at one time may incur some expenditure, but it is still a negligible amount compared to other marketing costs.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Builds_Company_Reputation\"><\/span><b>Builds Company Reputation<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Another\u00a0<\/span>benefit of an email campaign<span style=\"font-weight: 400;\">\u00a0is that Email marketing has the power to build a <a href=\"https:\/\/onecity.co.in\/blog\/benefits-of-reputation-management\/\">company\u2019s reputation<\/a>. Well drafted emails with precise content about the product on sale can ensure customer satisfaction and build customer trust.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"More_Informative\"><\/span><b>More Informative<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-52632 aligncenter\" src=\"https:\/\/www.onecity.co.in\/blog\/wp-content\/uploads\/2021\/01\/email-marketing1-300x200.jpg\" alt=\"email marketing\" width=\"674\" height=\"449\" srcset=\"https:\/\/onecity.co.in\/blog\/wp-content\/uploads\/2021\/01\/email-marketing1-300x200.jpg 300w, https:\/\/onecity.co.in\/blog\/wp-content\/uploads\/2021\/01\/email-marketing1.jpg 640w\" sizes=\"(max-width: 674px) 100vw, 674px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Emails have no space constraint therefore emails can contain a lot of informative content that keeps the customer informed. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, a newspaper or billboard advertisement has space and budget constraints. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, an email can contain a large number of particulars about the company, its products the description, and offers without any constraint on space. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, the budget does not fluctuate according to the email size.\u00a0<\/span><\/p>\n<p><strong>You May Also Like<\/strong> <a href=\"https:\/\/www.onecity.co.in\/blog\/its-word-press-for-websites\/\">It\u2019s Word Press for Websites<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Versatile\"><\/span><b>Versatile<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Email as a marketing campaign is more versatile than other modes of marketing. An email need not only advertise products or services for sale. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It may also include other information that a company would like to convey to its customers or prospective customers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, a company may send season greetings through emails as a way of staying in touch with its customers.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Increased_Revenues\"><\/span><b>Increased Revenues<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">According to HubSpot, <a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/email-marketing-new-rules\/\">research revealed<\/a> that marketing agents recorded an increase in revenue by about 760%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you have an online store or a retail outlet in town, emails are an effective mode to attract customers. Emails have more than one effect. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Emails can attract customers to your website or even attract them right to your stores&#8217; doorstep.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, it is evident that email campaigns in an important marketing strategy. It leads to an increase in sales and revenues.<\/span><\/p>\n<p><strong>Also Checkout<\/strong> <a href=\"https:\/\/www.onecity.co.in\/blog\/web-hosting-and-its-benefits\/\">Web Hosting And Its Benefits<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Customer_Influence\"><\/span><b>Customer Influence<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">According to a survey conducted by salecycle.com, a whopping 59% of marketing email recipients said that these emails influenced their purchase decisions.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Creates_a_Channel_of_Communication\"><\/span><b>Creates a Channel of Communication<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"wp-image-52633 alignnone\" src=\"https:\/\/www.onecity.co.in\/blog\/wp-content\/uploads\/2021\/01\/businessman-clicking-on-email-300x188.jpg\" alt=\"businessman clicking on email\" width=\"779\" height=\"488\" srcset=\"https:\/\/onecity.co.in\/blog\/wp-content\/uploads\/2021\/01\/businessman-clicking-on-email-300x188.jpg 300w, https:\/\/onecity.co.in\/blog\/wp-content\/uploads\/2021\/01\/businessman-clicking-on-email-1024x641.jpg 1024w, https:\/\/onecity.co.in\/blog\/wp-content\/uploads\/2021\/01\/businessman-clicking-on-email-768x481.jpg 768w, https:\/\/onecity.co.in\/blog\/wp-content\/uploads\/2021\/01\/businessman-clicking-on-email.jpg 1280w\" sizes=\"(max-width: 779px) 100vw, 779px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Another\u00a0<\/span>email marketing benefit for business<span style=\"font-weight: 400;\">\u00a0is that it provides a channel of communication between the company and its clients. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Emails can be formal or informal depending on the need of the hour. It can also be personalised which makes it more effective. Email marketing provides a smooth flow of communication.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Non-Evasive_Mode_of_Communication\"><\/span><b>Non-Evasive Mode of Communication<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Today, the privacy of an individual is paramount. One of the\u00a0<\/span>advantages of email marketing<span style=\"font-weight: 400;\">\u00a0is that it is a non-evasive mode of advertising. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketing through emails does not involve the active participation of a customer for that moment.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, telemarketing is one of those modes of marketing that require the immediate response from the customer or prospective customer at that very moment. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This form of promotion can have negative effects on the promotional campaign. Here, the psychological behaviour of the customer at the moment of point of sale has to be considered. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whereas email marketing is a non-interfering and non-disturbing, yet effective, mode of communication.\u00a0<\/span><\/p>\n<p><strong>You May Also Like<\/strong> <a href=\"https:\/\/onecity.co.in\/blog\/what-is-whatsapp-marketing-and-its-benefits\/\">Benefits of Whatsapp Marketing<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Email_Marketing_Allows_You_to_Study_and_Improve_Your_Marketing_Strategies\"><\/span><b>Email Marketing Allows You to Study and Improve Your Marketing Strategies<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One of the benefits of using email marketing is that it allows you to analyse and scrutinise your own marketing plans. It gives you information on what works and what does not work for your business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/blogs.constantcontact.com\/how-to-grow-email-list\/\">According to Miranda Paquets interview of Ally Whittaker<\/a>, Public Relations Manager of the Local Good, Ally Whittaker says:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEmail has definitely helped us with web traffic and attendance at our events. I like that after I send an email out, I can go back and see how many people clicked through on which links. That way I can tell people are interacting with our content and click through to our website,\u201d Further she states \u201cI always track sales for our events after our emails go out. We always have a little surge after emails go out.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Email campaigns allow you to measure the effectiveness of your marketing campaign. It gauges the success or failure of your communication with a customer. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Email marketing is one of the methods of calculating your business&#8217;s <a href=\"https:\/\/www.netpromoter.com\/know\/\">Net Promoter Score<\/a>. Net promoter score is a measure of customer satisfaction. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It evaluates how likely your customers are willing to recommend your business to another.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Accordingly, email marketing allows you to monitor your marketing campaigns\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Easy_and_Uncomplicated\"><\/span><b>Easy and Uncomplicated<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Email marketing is an easy marketing tool. It does not require much expertise in the field. With the basic knowledge of emails and content deliverance, email marketing proves to be an easy marketing strategy.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Anywhere_and_Anytime\"><\/span><b>Anywhere and Anytime<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One of the\u00a0<\/span>best advantages of email marketing<span style=\"font-weight: 400;\"> is that it reaches an audience anywhere and at any time. With the advancement in technology, emails can be accessed through, PCs, laptops, and even mobile phones. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">With such convenient accessibility, email marketing can reach the target audience at all times. Irrespective of time or place. Unlike a billboard, radio, or television mode of communication.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>You May Also Like<\/strong> <a href=\"https:\/\/www.onecity.co.in\/blog\/traditional-marketing-vs-digital-marketing-selecting-the-right-type-for-your-business\/\">Traditional Marketing vs Digital Marketing \u2013 Selecting the Right Type for Your Business<\/a> \u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Two-Way_Mode_of_Communication\"><\/span><b>Two-Way Mode of Communication<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When communication is two way, it gives scope for the better conveyance of information. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Email marketing is a two-way channel of communication thereby increasing the scope of a stronger link between the company and the buyer. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customers can reply to emails sent by the company\u2019s thereby creating an effective corridor of communication.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Creativity_at_Its_Best\"><\/span><b>Creativity at Its Best<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"wp-image-52634 aligncenter\" src=\"https:\/\/www.onecity.co.in\/blog\/wp-content\/uploads\/2021\/01\/Sticky-note-email-300x214.png\" alt=\"Email sticky note\" width=\"737\" height=\"526\" srcset=\"https:\/\/onecity.co.in\/blog\/wp-content\/uploads\/2021\/01\/Sticky-note-email-300x214.png 300w, https:\/\/onecity.co.in\/blog\/wp-content\/uploads\/2021\/01\/Sticky-note-email.png 640w\" sizes=\"(max-width: 737px) 100vw, 737px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Email marketing does not only mean long, boring black, and white words to recipients. Emails are now more effective with the use of colour, images, font, and style. <\/span><span style=\"font-weight: 400;\">Using colourful images in emails is one of the most effective ways to attract customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/blogs.constantcontact.com\/add-images-to-emails\/\"> In a blog on Constant Contact by Ryan Pinkham<\/a> titled 10 ways you can use images to bring your emails to life, he showcased a list of customers who use images to add life to their email marketing strategies.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Almost_Instant_Results\"><\/span><b>Almost Instant Results<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One of the\u00a0<\/span>benefits of an email marketing campaign<span style=\"font-weight: 400;\">\u00a0is that results are almost immediate. Some email marketing campaigns get a response immediately after the email is sent. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unlike a television or radio advertising campaign that sees results only after weeks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best example of this is when Karen Kowel and her daughter Nicole, entrepreneurs of Mother Earth Pillows, started using email marketing in 2009. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Karen explains \u201cIt\u2019s rewarding because we always get an immediate response through orders,\u201d Karen explains. \u201cWhenever we need to trigger sales, we\u2019ll think of a great special to put out there.\u201d<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><b>Conclusion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With a host of advantages, email marketing is a convincing and effective method of digital marketing. With good email content management businesses can benefit greatly from marketing through emails.\u00a0<\/span><\/p>\n<p><strong>Also Checkout <\/strong><a href=\"https:\/\/onecity.co.in\/blog\/skills-every-digital-marketer-must-have\/\">Skills Every Digital Marketer Must Have<\/a><strong><br \/>\n<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email marketing is an important arm of a digital marketing strategy. In fact, it is safe to say that it is one of the most important methods of digital marketing &hellip; <\/p>\n","protected":false},"author":1,"featured_media":52631,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[116,68,87,66],"tags":[],"class_list":["post-52623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-media","category-marketing","category-seo","category-seo-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email Marketing Benefits for Business | \u2713Written by Marketing Experts<\/title>\n<meta name=\"description\" content=\"Check out the benefits of using email marketing &amp; how it can play a crucial role in improving a business. \u2713Best Guide. 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