{"id":52761,"date":"2021-02-02T12:21:37","date_gmt":"2021-02-02T12:21:37","guid":{"rendered":"http:\/\/www.onecity.co.in\/blog\/?p=52761"},"modified":"2025-04-28T16:43:18","modified_gmt":"2025-04-28T11:13:18","slug":"how-to-increase-awareness-of-a-brand-learn-from-experts","status":"publish","type":"post","link":"https:\/\/onecity.co.in\/blog\/how-to-increase-awareness-of-a-brand-learn-from-experts\/","title":{"rendered":"How to Increase Awareness of A Brand? &#8211; Learn From Experts!!"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/onecity.co.in\/blog\/how-to-increase-awareness-of-a-brand-learn-from-experts\/#What_Is_Brand_Awareness\" >What Is Brand Awareness?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/onecity.co.in\/blog\/how-to-increase-awareness-of-a-brand-learn-from-experts\/#Why_Is_Brand_Awareness_Important\" >Why Is Brand Awareness Important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/onecity.co.in\/blog\/how-to-increase-awareness-of-a-brand-learn-from-experts\/#Digital_Marketing\" >Digital Marketing<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/onecity.co.in\/blog\/how-to-increase-awareness-of-a-brand-learn-from-experts\/#Social_Media_Marketing\" >Social Media Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/onecity.co.in\/blog\/how-to-increase-awareness-of-a-brand-learn-from-experts\/#Influencer_Marketing\" >Influencer Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/onecity.co.in\/blog\/how-to-increase-awareness-of-a-brand-learn-from-experts\/#Email_Marketing\" >Email Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/onecity.co.in\/blog\/how-to-increase-awareness-of-a-brand-learn-from-experts\/#Content_Marketing\" >Content Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/onecity.co.in\/blog\/how-to-increase-awareness-of-a-brand-learn-from-experts\/#Search_Engine_Optimisation_Marketing\" >Search Engine Optimisation Marketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/onecity.co.in\/blog\/how-to-increase-awareness-of-a-brand-learn-from-experts\/#Handing_out_Free_Samples\" >Handing out Free Samples<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/onecity.co.in\/blog\/how-to-increase-awareness-of-a-brand-learn-from-experts\/#Stalls_and_Exhibitions\" >Stalls and Exhibitions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/onecity.co.in\/blog\/how-to-increase-awareness-of-a-brand-learn-from-experts\/#Member_of_Promotional_Organisations\" >Member of Promotional Organisations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/onecity.co.in\/blog\/how-to-increase-awareness-of-a-brand-learn-from-experts\/#Sponsoring_Events\" >Sponsoring Events<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/onecity.co.in\/blog\/how-to-increase-awareness-of-a-brand-learn-from-experts\/#Contests_and_Prizes\" >Contests and Prizes<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"What_Is_Brand_Awareness\"><\/span><b>What Is Brand Awareness?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Brand awareness is everything to do with selling your business. It is that part of your business which you want to sell. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">To sell, you need the public to know about your products or services. Brand awareness is all about creating recognition of your label in the minds of the public.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The greater the brand awareness, the more the public will be able to associate your logo, marque or label with you.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why_Is_Brand_Awareness_Important\"><\/span><b>Why Is Brand Awareness Important?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-52763 aligncenter\" src=\"https:\/\/www.onecity.co.in\/blog\/wp-content\/uploads\/2021\/02\/brand-word-written-wood-block-300x200.jpg\" alt=\"brand word written on wooden block - OneCity Technologies Pvt Ltd\" width=\"567\" height=\"378\" srcset=\"https:\/\/onecity.co.in\/blog\/wp-content\/uploads\/2021\/02\/brand-word-written-wood-block-300x200.jpg 300w, https:\/\/onecity.co.in\/blog\/wp-content\/uploads\/2021\/02\/brand-word-written-wood-block.jpg 626w\" sizes=\"(max-width: 567px) 100vw, 567px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Brand awareness is one of the most important aspects of marketing. Brand awareness is like an identity card. It differentiates your products and services from similar products available in the market. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brand awareness builds credibility and authenticity and prevents forgery and fraud.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brands are so powerful that they can make or break a business. Over the years, some brands have become so powerful that they have completely overshadowed the generic names.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if you want to order a bottle of mineral water, wouldn\u2019t you say \u201cGet me a bisleri\u201d? Well, here the term bisleri has come to mean \u201cpackaged mineral water\u201d. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, Bisleri International is an Indian brand of bottled mineral water formed in 1969 by Jayantilal Chauhan and Felice Bisleri. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The term has become so popular, that now it has come to mean packaged mineral water under any name.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is the power of a brand<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since we now know that brands and brand awareness are an important aspect of any business, the question now comes to your mind- How to build brand? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now that we are aware of the power of brand and brand awareness, the question that comes to your mind is <\/span>how to build brand awareness<span style=\"font-weight: 400;\">? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This question does not have one fixed answer. <\/span><span style=\"font-weight: 400;\">The answer to this has been evolving over the years. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, years before the internet came into being, much brand awareness was created through, print and media advertisements. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, with the advent of the internet, a new concept called social media marketing is born. Consequently, the birth of a new method of creating brand awareness.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s look at the various methods of\u00a0<\/span>how to create brand awareness?<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Digital_Marketing\"><\/span><b>Digital Marketing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"wp-image-52764 aligncenter\" src=\"https:\/\/www.onecity.co.in\/blog\/wp-content\/uploads\/2021\/02\/Internet-marketing-300x169.png\" alt=\"Internet Marketing - OneCity Technologies Pvt Ltd\" width=\"588\" height=\"331\" srcset=\"https:\/\/onecity.co.in\/blog\/wp-content\/uploads\/2021\/02\/Internet-marketing-300x169.png 300w, https:\/\/onecity.co.in\/blog\/wp-content\/uploads\/2021\/02\/Internet-marketing.png 640w\" sizes=\"(max-width: 588px) 100vw, 588px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">What tops the priority list today is marketing through digital channels. The internet has made everyone stay connected. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The economy is now a global market. <a href=\"https:\/\/www.onecity.co.in\/social-media-digital-marketing-mangalore\">Digital marketing<\/a> is one of the best methods of\u00a0<\/span>how to raise brand awareness.<\/p>\n<p><span style=\"font-weight: 400;\">It aids in the promotion of your brand through online media and the internet. Digital marketing uses popular devices like mobiles, computers and laptops to disseminate information. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is one of the most popular modes of brand awareness because of its affordability and far-reaching consequences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are various types of online brand awareness strategies<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><span class=\"ez-toc-section\" id=\"Social_Media_Marketing\"><\/span><b>Social Media Marketing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Social media marketing is a popular method of creating brand awareness. Today social media is a great influencer. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media could include many platforms like Facebook, <a href=\"https:\/\/onecity.co.in\/blog\/amazing-youtube-optimization-tips-for-beginners\/\">Youtube<\/a>, LinkedIn, <a href=\"https:\/\/onecity.co.in\/blog\/what-is-whatsapp-marketing-and-its-benefits\/\">Whatsapp<\/a>, Instagram, Twitter and TikTok among others. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brand awareness can easily be created using these social media platforms. Creating a Facebook page of your business allows you to directly connect with customers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your direct and quick responses to customer queries promote good customer relations, thereby also building your brand along the way.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Updating and changing your social media posts daily catches public attention.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><span class=\"ez-toc-section\" id=\"Influencer_Marketing\"><\/span><b>Influencer Marketing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/onecity.co.in\/blog\/types-of-influencer-marketing\/\">This type of marketing<\/a> involves a third party. Usually, in this kind of marketing your brand or business teams up with a related party that has considerable market influence. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, Marriot group of hotels, for one of its promotional campaigns, teamed up with popular YouTuber Jeane Smith of Prank Vs Prank fame, to celebrate the hotels one million check-in through the Marriot mobile application. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Watch the video <a href=\"https:\/\/www.youtube.com\/watch?v=-RdPct_SILI\">here<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The video became so popular that it garnered so many views and increased the Marriot Hotel brand awareness.<\/span><\/p>\n<p><strong>You May Also Like<\/strong> <a href=\"https:\/\/onecity.co.in\/blog\/benefits-of-influencer-marketing\/\">Benefits of Influencer Marketing<\/a><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><span class=\"ez-toc-section\" id=\"Email_Marketing\"><\/span><b>Email Marketing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"wp-image-52766 aligncenter\" src=\"https:\/\/www.onecity.co.in\/blog\/wp-content\/uploads\/2021\/02\/email-marketing-300x184.jpg\" alt=\"email marketing representation - OneCity Technologies Pvt Ltd\" width=\"533\" height=\"327\" srcset=\"https:\/\/onecity.co.in\/blog\/wp-content\/uploads\/2021\/02\/email-marketing-300x184.jpg 300w, https:\/\/onecity.co.in\/blog\/wp-content\/uploads\/2021\/02\/email-marketing-1024x628.jpg 1024w, https:\/\/onecity.co.in\/blog\/wp-content\/uploads\/2021\/02\/email-marketing-768x471.jpg 768w, https:\/\/onecity.co.in\/blog\/wp-content\/uploads\/2021\/02\/email-marketing-348x215.jpg 348w, https:\/\/onecity.co.in\/blog\/wp-content\/uploads\/2021\/02\/email-marketing.jpg 1280w\" sizes=\"(max-width: 533px) 100vw, 533px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Promoting brand awareness through emails is another method of social media marketing. Many marketing professionals vouch for the efficacy of <a href=\"https:\/\/onecity.co.in\/blog\/email-marketing-benefits\/\">email marketing<\/a> in brand awareness.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Email marketing serves more than one purpose:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">It creates brand awareness<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Customer loyalty<\/span><\/li>\n<li><span style=\"font-weight: 400;\">One to one contact with customers<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/dsim.in\/blog\/2014\/09\/18\/66-of-consumers-make-a-purchase-online-as-a-result-of-an-email-marketing-message-a-research\/\">According to the Delhi School of Internet Marketing survey<\/a> in 2013 and found some interesting facts about the benefits of email marketing. According to the survey<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">74% of consumers prefer to receive commercial communications via email<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">60% of marketers believe email marketing produces positive ROI. 66% of consumers have made a purchase online as a result of an email marketing message<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email marketing has an ROI of 4,300%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email marketing as a channel was the third overall lead generation source for marketers in 2013, producing 13% of all leads.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">People who buy products marketed through email spend 138% more than people that do not receive email offers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">53% said they\u2019re happy with the number of marketing emails they get.<\/span><\/li>\n<\/ul>\n<p><strong>You May Also Like<\/strong> <a href=\"https:\/\/www.onecity.co.in\/blog\/want-to-improve-your-business-email-marketing-is-the-way\/\">Want to Improve Your Business?? Email Marketing Is The Way!!<\/a><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><span class=\"ez-toc-section\" id=\"Content_Marketing\"><\/span><b>Content Marketing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Using Content marketing is an effective way of increasing brand awareness. Content marketing refers to creating an effective content that would highlight your business to the public.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><span class=\"ez-toc-section\" id=\"Search_Engine_Optimisation_Marketing\"><\/span><b>Search Engine Optimisation Marketing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Search Engine Optimisation or SEO marketing is a way of getting yourself noticed. It is a method to increase quality traffic to your website.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Handing_out_Free_Samples\"><\/span><b>Handing out Free Samples<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One of the most attractive methods of\u00a0<\/span>how to build brand awareness<span style=\"font-weight: 400;\">\u00a0is to host free trials, samples, demos and sales for your products and service. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is a well-known fact that anything free is always appreciated. Building brand awareness by handing out free samples allows prospective customers to test the quality without having to pay for it.<\/span><\/p>\n<p><strong>You May Also Like<\/strong> <a href=\"https:\/\/onecity.co.in\/blog\/benefits-of-a-brochure\/\">Importance of Brochure For a Business<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Stalls_and_Exhibitions\"><\/span><b>Stalls and Exhibitions<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Participating in your town&#8217;s local fairs and exhibition is a great way to raise awareness of your business. Stall rents at local fairs are usually reasonably priced. Renting out these stalls may be a good investment.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Member_of_Promotional_Organisations\"><\/span><b>Member of Promotional Organisations<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-52767 aligncenter\" src=\"https:\/\/www.onecity.co.in\/blog\/wp-content\/uploads\/2021\/02\/speak-so-people-listen-300x200.jpg\" alt=\"girl speaking on a mega phone - OneCity Technologies Pvt Ltd\" width=\"534\" height=\"356\" srcset=\"https:\/\/onecity.co.in\/blog\/wp-content\/uploads\/2021\/02\/speak-so-people-listen-300x200.jpg 300w, https:\/\/onecity.co.in\/blog\/wp-content\/uploads\/2021\/02\/speak-so-people-listen-768x512.jpg 768w, https:\/\/onecity.co.in\/blog\/wp-content\/uploads\/2021\/02\/speak-so-people-listen.jpg 980w\" sizes=\"(max-width: 534px) 100vw, 534px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Your local district will have local promotional organisations that are established specially to promote free and fair-trade practices for trade and commerce in the region. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.kanarachamber.com\/\">The Chamber of Commerce<\/a> <\/span><span style=\"font-weight: 400;\">\u00a0and <a href=\"https:\/\/bni-india.in\">Business Networking International<\/a><\/span><span style=\"font-weight: 400;\">\u00a0are examples of such establishments. They protect the interest and promote the business of traders and commercial establishments of the area.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Becoming a member of these local bodies allows you to network with other traders in your region and thereby helps you to build your company\u2019s brand awareness.\u00a0<\/span><\/p>\n<p><strong>You May Also Like<\/strong> <a href=\"https:\/\/www.onecity.co.in\/blog\/google-my-business-benefits-for-your-business\/\">Google My Business Benefits for Your Business<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Sponsoring_Events\"><\/span><b>Sponsoring Events<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sponsoring an event is an effective method of\u00a0<\/span>how to raise brand awareness<span style=\"font-weight: 400;\">. You may have noticed, when you watch a sports event, there are a number of advertisements around the field area. <\/span><span style=\"font-weight: 400;\">These advertisements are sponsor ads. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sponsoring an event informs the public of your business. On a more local scenario, sponsoring an intercollegiate event or a pulse polio drive in the neighbourhood, depending on your target audience, will contribute to brand awareness.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apart from raising your brand awareness, you also contribute to the local community. This increases your credibility in society.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Contests_and_Prizes\"><\/span><b>Contests and Prizes<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Holding contests and prizes is another way of\u00a0<\/span>raising your brand awareness<span style=\"font-weight: 400;\">\u00a0with the public. Announcing a series of contests with attractive prizes could garner more awareness of your brand. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The prizes need to be attractive so that customers feel encouraged to participate to win the prize. To increase awareness even further, the prizes could be related to your business. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, to increase brand awareness of your bakery outlet, you can have a pie-eating contest with freshly baked pies from your store. The prize can be a voucher from your bakery.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Increasing brand awareness does not involve the exclusive use of one method. One idea may work for you while others way not. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Depending on your target audience, creative ideas for promoting brand awareness can be adopted. Using various methods ensures a wider reach of your brand awareness. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The process of promoting your brand is basically a trial-and-error method. It takes a while before you find the right idea that works for your business. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whatever the model you choose to adopt, make sure that you are creative in every sense. Customers finally need to be lured or charmed by the product or service you provide.<\/span><\/p>\n<p><strong>You May Also Like<\/strong> <a href=\"https:\/\/www.onecity.co.in\/blog\/reasons-to-get-services-from-a-digital-marketing-agency\/\">Reasons To Get Services From A Digital Marketing Agency<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What Is Brand Awareness? Brand awareness is everything to do with selling your business. It is that part of your business which you want to sell. To sell, you need &hellip; <\/p>\n","protected":false},"author":1,"featured_media":52762,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[65,116,68,87,66],"tags":[],"class_list":["post-52761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-digital-media","category-marketing","category-seo","category-seo-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Increase Awareness of A Brand? | \u2713Very Well Researched<\/title>\n<meta name=\"description\" content=\"How to Build Brand Awareness? - Check out the tips\/suggestions to improve your brand awareness as written by experts. \u2713Proven Techniques. 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