{"id":53140,"date":"2022-02-21T04:59:08","date_gmt":"2022-02-21T04:59:08","guid":{"rendered":"https:\/\/onecity.co.in\/blog\/?p=53140"},"modified":"2022-06-23T10:01:03","modified_gmt":"2022-06-23T04:31:03","slug":"importance-of-keywords-in-seo","status":"publish","type":"post","link":"https:\/\/onecity.co.in\/blog\/importance-of-keywords-in-seo\/","title":{"rendered":"Importance of Keywords in SEO"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/onecity.co.in\/blog\/importance-of-keywords-in-seo\/#Summary\" >Summary<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/onecity.co.in\/blog\/importance-of-keywords-in-seo\/#Importance_of_Keywords_in_SEO\" >Importance of Keywords in SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/onecity.co.in\/blog\/importance-of-keywords-in-seo\/#Are_Keywords_Still_Important_for_SEO\" >Are Keywords Still Important for SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/onecity.co.in\/blog\/importance-of-keywords-in-seo\/#8_Amazing_Benefits_of_Keyword_Research\" >8 Amazing Benefits of Keyword Research<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/onecity.co.in\/blog\/importance-of-keywords-in-seo\/#1_Find_Direction\" >1. Find Direction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/onecity.co.in\/blog\/importance-of-keywords-in-seo\/#2_New_Topics\" >2. New Topics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/onecity.co.in\/blog\/importance-of-keywords-in-seo\/#3_Improve_Time_Efficiency\" >3. Improve Time Efficiency<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/onecity.co.in\/blog\/importance-of-keywords-in-seo\/#4_Improve_Search_Engine_Ranking\" >4. Improve Search Engine Ranking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/onecity.co.in\/blog\/importance-of-keywords-in-seo\/#5_Target_Right_Audience\" >5. Target Right Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/onecity.co.in\/blog\/importance-of-keywords-in-seo\/#6_Gain_Social_Share\" >6. Gain Social Share<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/onecity.co.in\/blog\/importance-of-keywords-in-seo\/#7_Know_Customer_Insights\" >7. Know Customer Insights<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/onecity.co.in\/blog\/importance-of-keywords-in-seo\/#8_Increased_Conversion\" >8. Increased Conversion<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/onecity.co.in\/blog\/importance-of-keywords-in-seo\/#Why_Do_Keyword_Research\" >Why Do Keyword Research?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/onecity.co.in\/blog\/importance-of-keywords-in-seo\/#Types_of_Keywords\" >Types of Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/onecity.co.in\/blog\/importance-of-keywords-in-seo\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Summary\"><\/span>Summary<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li aria-level=\"1\">Importance of Keywords in SEO<\/li>\n<li aria-level=\"1\">Are keywords still important for SEO<\/li>\n<li aria-level=\"1\">Benefits of keyword research<\/li>\n<li aria-level=\"1\">Why do keyword research<\/li>\n<li aria-level=\"1\">Types of keywords<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Importance_of_Keywords_in_SEO\"><\/span>Importance of Keywords in SEO<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>You need a new smartphone so you go online and search \u201cOnePlus\u201d or \u201cbest smartphone under 25k\u201d and the search engine shows you the results. In this instance, the words that you used are known as keywords.<\/p>\n<p>In other words, the singular words or phrases that you use to find something online are keywords that connect you with the top-ranked websites through the search engines. Keywords are an important part of<a href=\"https:\/\/onecity.co.in\/seo-services-in-mangalore\"> Search Engine Optimization (SEO)<\/a> and aim to get \u201corganic traffic\u201d to a website.<\/p>\n<p>The importance of Keywords in SEO\u00a0cannot be understated for generally, people do not go past the first page of search results provided by any search engine. So the aim of every webmaster is to get to the top results on the first page of the search engine.<\/p>\n<p>This is achieved by researching keywords and trying to find out what targeted audiences are looking for online. By using and optimizing these keywords properly, the target customers can be led to your website.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Are_Keywords_Still_Important_for_SEO\"><\/span>Are Keywords Still Important for SEO?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-53124 aligncenter\" src=\"https:\/\/onecity.co.in\/blog\/wp-content\/uploads\/2022\/01\/keywords-1024x683.jpg\" alt=\"keywords\" width=\"398\" height=\"265\" srcset=\"https:\/\/onecity.co.in\/blog\/wp-content\/uploads\/2022\/01\/keywords-1024x683.jpg 1024w, https:\/\/onecity.co.in\/blog\/wp-content\/uploads\/2022\/01\/keywords-300x200.jpg 300w, https:\/\/onecity.co.in\/blog\/wp-content\/uploads\/2022\/01\/keywords-768x512.jpg 768w, https:\/\/onecity.co.in\/blog\/wp-content\/uploads\/2022\/01\/keywords-1536x1024.jpg 1536w, https:\/\/onecity.co.in\/blog\/wp-content\/uploads\/2022\/01\/keywords-2048x1365.jpg 2048w\" sizes=\"(max-width: 398px) 100vw, 398px\" \/><\/p>\n<p>People search online solutions and they do so by typing or saying keywords into the search engine. However, you may come across articles online claiming that keywords are no longer essential for SEO.<\/p>\n<p>These are mostly clickbait titles for search engines that are completely dependent on keywords because it\u2019s easy as well as accurate.<\/p>\n<p>Google may have removed its earlier provision of easy access to keywords but it has not changed its interpretation of keywords.<\/p>\n<p>On contrary, it has only improved with better AI. So if you\u00a0are asking\u00a0Are keywords still important for SEO, yes they still bear critical value for SEO to gain search engine visibility and to attract quality traffic.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"8_Amazing_Benefits_of_Keyword_Research\"><\/span>8 Amazing Benefits of Keyword Research<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>If you know your customer you have a business. Not knowing what people want or are searching for online will leave a website stranded in a desert of inactivity.<\/p>\n<p>Therefore it is essential to research and find out what is trending and what keywords potential customers are using.<\/p>\n<p>Keyword research has several benefits. Along with giving a website a niche, it will immensely help in generating organic traffic to the website.<\/p>\n<p>Through keyword research, you can <a href=\"https:\/\/onecity.co.in\/blog\/unique-content-marketing-benefits-for-your-business\/\">create content on trending topics<\/a> or specific areas of interest in a particular industry and attract a targeted audience.<\/p>\n<p>So to better understand the necessity of keywords for SEO. Here are 8 benefits of keyword research.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"1_Find_Direction\"><\/span>1. Find Direction<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>A website needs a strategy and its content needs direction. It cannot have random content on random subjects, for it would then appear to be less credible.<\/p>\n<p>So even before starting the website, use keywords to find out what online folks want and what you can provide.<\/p>\n<p>Keyword research will help you find a particular genre or niche for your website. It will also assist in unearthing keywords that people are interested in thereby giving ideas for future content that work or sell.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"2_New_Topics\"><\/span>2. New Topics<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Granting that you have a website for a specific audience, but there are those who meander at the borders of this topic.<\/p>\n<p>By doing keyword research, you\u2019ll come across ideas that will let you expand to envelop even more peripheral traffic. Besides, trends keep changing and keyword research helps in keeping webpage content fresh.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"3_Improve_Time_Efficiency\"><\/span>3. Improve Time Efficiency<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Keyword research is time-consuming but it is an integral part of website planning. However, keyword research also saves a lot of time in the long run.<\/p>\n<p>It is so because, by the time you have finished keyword research, you can mark out what your potential articles will be and when they will be deployed.<\/p>\n<p>This way you have planned and prepared your content in advance and saved a lot of time. The other way round would be coming up with a new idea and then doing keyword research, which is time-consuming.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"4_Improve_Search_Engine_Ranking\"><\/span>4. Improve Search Engine Ranking<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p><img decoding=\"async\" class=\" wp-image-53144 aligncenter\" src=\"https:\/\/onecity.co.in\/blog\/wp-content\/uploads\/2022\/01\/SERP-1024x682.jpg\" alt=\"SERP\" width=\"431\" height=\"287\" srcset=\"https:\/\/onecity.co.in\/blog\/wp-content\/uploads\/2022\/01\/SERP-1024x682.jpg 1024w, https:\/\/onecity.co.in\/blog\/wp-content\/uploads\/2022\/01\/SERP-300x200.jpg 300w, https:\/\/onecity.co.in\/blog\/wp-content\/uploads\/2022\/01\/SERP-768x512.jpg 768w, https:\/\/onecity.co.in\/blog\/wp-content\/uploads\/2022\/01\/SERP-1536x1024.jpg 1536w, https:\/\/onecity.co.in\/blog\/wp-content\/uploads\/2022\/01\/SERP.jpg 2000w\" sizes=\"(max-width: 431px) 100vw, 431px\" \/><\/p>\n<p>Google follows DuckDuckGo and all other engines follow Google so it is wise to do keyword research on Google.<\/p>\n<p>When researched properly, one can find the competition of keywords and by selecting the right keywords, more benefits can be reaped.<\/p>\n<p>Through proper research, keywords with the lowest competition but the highest chances of being listed can be found.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"5_Target_Right_Audience\"><\/span>5. Target Right Audience<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Your website is a business and it needs traffic that wants this business. The use of the right keywords drives such an audience to your website.<\/p>\n<p>For example, if your website deals with the game of cricket, writing articles on baseball will be counterproductive. Therefore it is important to target the right audience with the right keywords.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"6_Gain_Social_Share\"><\/span>6. Gain Social Share<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>If visitors get exactly what they were looking for from your content, chances are they will gladly share it on social media platforms.<\/p>\n<p>This can cause a ripple effect and may also make the content go viral. Besides, even if it does not go viral, it will still grow the website organically and gain some valued backlinks.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"7_Know_Customer_Insights\"><\/span>7. Know Customer Insights<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Keyword research leads to background research of the target audience. This will help in gathering customer insights and will be invaluable data sustaining the website&#8217;s growth.<\/p>\n<p>By knowing customer behavior, you can write better and provide the customers that which they seek<\/p>\n<h5><span class=\"ez-toc-section\" id=\"8_Increased_Conversion\"><\/span>8. Increased Conversion<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>By doing proper keyword research, you will be producing relevant content for relevant customers.<\/p>\n<p>This means the likelihood of <a href=\"https:\/\/onecity.co.in\/blog\/how-to-increase-conversion-rates\/\">visitors converting into customers<\/a> is high. In other words, relevant content connects relevant customers\u2019 with the relevant business.<\/p>\n<p><strong>You May Also Like<\/strong> <a href=\"https:\/\/onecity.co.in\/blog\/what-is-keyword-cannibalization-and-the-ways-to-avoid-it\/\">What Is Keyword Cannibalization?<\/a><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Why_Do_Keyword_Research\"><\/span>Why Do Keyword Research?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><img decoding=\"async\" class=\" wp-image-53146 aligncenter\" src=\"https:\/\/onecity.co.in\/blog\/wp-content\/uploads\/2022\/01\/Why.jpg\" alt=\"person thinking why\" width=\"469\" height=\"312\" srcset=\"https:\/\/onecity.co.in\/blog\/wp-content\/uploads\/2022\/01\/Why.jpg 640w, https:\/\/onecity.co.in\/blog\/wp-content\/uploads\/2022\/01\/Why-300x200.jpg 300w\" sizes=\"(max-width: 469px) 100vw, 469px\" \/><\/p>\n<p>Doing keyword research is essential for the success and growth of your website and business.<\/p>\n<p>For example, a website having many articles but without any keyword research will hardly get 5% of visitors from any search engine.<\/p>\n<p>Besides, it will also have a severe case of a high bounce rate. In other words, the website is giving that which nobody wants.<\/p>\n<p>Meanwhile, by\u00a0doing keyword research\u00a0tailored-made content can be created for\u00a0target traffic.\u00a0Why do keyword research?<\/p>\n<p>Because search engines are looking for keywords, people are searching with keywords and your content has keywords. All are in the same boat.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Types_of_Keywords\"><\/span>Types of Keywords<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>There are several types of keywords and for a successful search strategy, using the right types of keywords is necessary.<\/p>\n<p>By identifying and using the best keyword, you can drive quality leads and traffic to your website. Here are 18 types of keywords a webmaster should be familiar with.<\/p>\n<ul>\n<li aria-level=\"1\">Market segment keywords<\/li>\n<li aria-level=\"1\">Customer-defining keywords<\/li>\n<li aria-level=\"1\">Product keywords<\/li>\n<li aria-level=\"1\">Branded keywords<\/li>\n<li aria-level=\"1\">Competitor keywords<\/li>\n<li aria-level=\"1\">Geo-targeted keywords<\/li>\n<li aria-level=\"1\">Short-tail keywords<\/li>\n<li aria-level=\"1\">Mid-tail keywords<\/li>\n<li aria-level=\"1\">Long-tail keywords<\/li>\n<li aria-level=\"1\">On-Site Keywords<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Keyword research is essential for a successful SEO strategy based on which a website will die or thrive.<\/p>\n<p>Keywords in your content are an important factor deciding the website ranking on Google or any other search engine.<\/p>\n<p>Keyword research benefits\u00a0are many and this article gives a detailed idea on\u00a0why doing keyword research\u00a0achieves online growth on success.<\/p>\n<p>You May Also Like <a href=\"https:\/\/onecity.co.in\/blog\/types-of-keywords\/\">Types of Keywords in SEO<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Summary Importance of Keywords in SEO Are keywords still important for SEO Benefits of keyword research Why do keyword research Types of keywords Importance of Keywords in SEO You need &hellip; <\/p>\n","protected":false},"author":1,"featured_media":53143,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[87,66],"tags":[],"class_list":["post-53140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-seo-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Benefits of Keyword Research? | \u2713Proven Benefits<\/title>\n<meta name=\"description\" content=\"Explore the article to understand the keyword research benefits and why do keyword research. \u2713Expert Guide. 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