{"id":53474,"date":"2022-04-20T15:37:02","date_gmt":"2022-04-20T10:07:02","guid":{"rendered":"https:\/\/onecity.co.in\/blog\/?p=53474"},"modified":"2022-07-06T15:19:53","modified_gmt":"2022-07-06T09:49:53","slug":"benefits-of-internal-linking","status":"publish","type":"post","link":"https:\/\/onecity.co.in\/blog\/benefits-of-internal-linking\/","title":{"rendered":"Benefits of Internal Linking"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p>All websites are made of links, internal and external. They have a variety of purposes and all are important. They work together to provide an excellent user experience to a website visitor. Hence it is vital that we understand the use of links within a website.<\/p>\n<p>Essentially, a website needs traffic and every SEO knows that the <a href=\"https:\/\/onecity.co.in\/blog\/what-are-backlinks-and-how-do-they-help-seo\/\">use of external links (also known as backlinks)<\/a> ensures minimum visibility.<\/p>\n<p>However, this obsession with <a href=\"https:\/\/onecity.co.in\/blog\/13-effective-ways-to-get-backlinks-for-your-website\/\">gaining backlinks<\/a> can make site publishers neglect internal linking. Incidentally, losing several\u00a0advantages of internal linking.<\/p>\n<p>One must not sacrifice the\u00a0benefits of internal linking\u00a0for some traffic. Internal links are as valuable as backlinks when you are trying to boost your search engine rankings for a specific phrase or keyword.<\/p>\n<p>It is worth noting that internal links benefit your new pages by contributing value to them which in turn boosts the overall growth of your website.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/onecity.co.in\/blog\/benefits-of-internal-linking\/#What_Is_Internal_Linking\" >What Is Internal Linking?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/onecity.co.in\/blog\/benefits-of-internal-linking\/#Why_Is_Internal_Linking_Important\" >Why Is Internal Linking Important?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/onecity.co.in\/blog\/benefits-of-internal-linking\/#1_It_Improves_Navigation\" >1. It Improves Navigation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/onecity.co.in\/blog\/benefits-of-internal-linking\/#2_Creates_Website_Hierarchy\" >2. Creates Website Hierarchy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/onecity.co.in\/blog\/benefits-of-internal-linking\/#3_Spreads_Ranking_Power\" >3. Spreads Ranking Power<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/onecity.co.in\/blog\/benefits-of-internal-linking\/#4_Decreases_Bounce_Rate\" >4. Decreases Bounce Rate<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/onecity.co.in\/blog\/benefits-of-internal-linking\/#Benefits_of_Internal_Linking_in_SEO\" >Benefits of Internal Linking in SEO<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/onecity.co.in\/blog\/benefits-of-internal-linking\/#1_Enhanced_User_Experience\" >1. Enhanced User Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/onecity.co.in\/blog\/benefits-of-internal-linking\/#2_Better_Engagement_Metrics\" >2. Better Engagement Metrics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/onecity.co.in\/blog\/benefits-of-internal-linking\/#3_Increase_Conversion_Rate\" >3. Increase Conversion Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/onecity.co.in\/blog\/benefits-of-internal-linking\/#4_Builds_Website_Architecture\" >4. Builds Website Architecture<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/onecity.co.in\/blog\/benefits-of-internal-linking\/#5_Improves_Crawl_Efficiency\" >5. Improves Crawl Efficiency<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/onecity.co.in\/blog\/benefits-of-internal-linking\/#6_Build_Link_Equity\" >6. Build Link Equity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/onecity.co.in\/blog\/benefits-of-internal-linking\/#7_Precisely_Rank_Keywords\" >7. Precisely Rank Keywords<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/onecity.co.in\/blog\/benefits-of-internal-linking\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"What_Is_Internal_Linking\"><\/span>What Is Internal Linking?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Internal links are hyperlinks within a website that point from one page to another page. Simply put, internal links connect pages within the same website or domain.<\/p>\n<p>They function within the limits of the website and are a good example of creating a new article on <a href=\"https:\/\/onecity.co.in\/digital-marketing-company\">digital marketing<\/a> and adding internal links to related pages to that topic on your website.<\/p>\n<p>An internal link code looks like a href=\u201dhttp:\/\/www.same-domain.com\/\u201d title=\u201dKeyword Text\u201d&gt;Keyword Text&lt;\/a&gt;, and when used properly, enables paths for search spiders to discover new content.<\/p>\n<p>Having more relevant content can create a strong network of related pages which will also increase visitors&#8217; time on your site.<\/p>\n<p>Internal links establish a web of connections between the content on your website, especially content related to a specific topic. This helps visitors to discover more content than they need thus making the website more engaging.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why_Is_Internal_Linking_Important\"><\/span>Why Is Internal Linking Important?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Internal links may be compared to the passages, stairs, lifts, doors, and windows of a hotel. Without them, there is no hotel, at least in a functional sense.<\/p>\n<p>Most websites rely on the content and internal links to increase the website\u2019s visibility. It will increase the number of <a href=\"https:\/\/onecity.co.in\/blog\/types-of-keywords\/\">long-tail keywords<\/a> and thus boost site response to user queries.<\/p>\n<p>Thus internal linking is vital for the success of your website and here are some more reasons behind the importance of internal linking.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"1_It_Improves_Navigation\"><\/span>1. It Improves Navigation<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>The navigation of your website directly affects user-friendliness, search engine rankings, and <a href=\"https:\/\/onecity.co.in\/blog\/how-to-increase-conversion-rates\/\">conversions<\/a>. The overall success of your website has a huge dependency on your website&#8217;s navigation and it is commonly made through internal links.<\/p>\n<p>All homepages have some sort of navigation bar which directs visitors to the important pages of the website. Including internal links here will increase the time people spend on the website and consequently boosts SERPs on Google.<\/p>\n<p>Additionally, internal linking can assist visitors in finding more relevant content not included in the main navigation.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"2_Creates_Website_Hierarchy\"><\/span>2. Creates Website Hierarchy<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-53479 aligncenter\" src=\"https:\/\/onecity.co.in\/blog\/wp-content\/uploads\/2022\/04\/Hierarchy-1024x512.jpg\" alt=\"Hierarchy\" width=\"555\" height=\"278\" srcset=\"https:\/\/onecity.co.in\/blog\/wp-content\/uploads\/2022\/04\/Hierarchy-1024x512.jpg 1024w, https:\/\/onecity.co.in\/blog\/wp-content\/uploads\/2022\/04\/Hierarchy-300x150.jpg 300w, https:\/\/onecity.co.in\/blog\/wp-content\/uploads\/2022\/04\/Hierarchy-768x384.jpg 768w, https:\/\/onecity.co.in\/blog\/wp-content\/uploads\/2022\/04\/Hierarchy-1536x768.jpg 1536w, https:\/\/onecity.co.in\/blog\/wp-content\/uploads\/2022\/04\/Hierarchy.jpg 2000w\" sizes=\"(max-width: 555px) 100vw, 555px\" \/><\/p>\n<p>Internal links help in creating a hierarchy of information on your website which gives a structure to your website.<\/p>\n<p>For example, including links from the home page to other subcategory pages which in turn link to even deeper pages in your site&#8217;s architecture. This increases the visitor time on your website as well as makes data access user-friendly.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"3_Spreads_Ranking_Power\"><\/span>3. Spreads Ranking Power<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Websites with internal links can spread ranking power among their pages. Internal links can transfer ranking power from established pages to new content.<\/p>\n<p>This helps the new page appear higher in organic search results. For example, including internal links on a new page to a high-performing page on your website will help search spiders in finding and indexing the new content quickly.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"4_Decreases_Bounce_Rate\"><\/span>4. Decreases Bounce Rate<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>A website facing an 80% bounce rate is quickly losing 80 visitors from an average of 100 visitors. Those exiting the site are leaving just after visiting a single page on the site.<\/p>\n<p>Typically, a high bounce rate means low quality, and search engines do not look kindly on such websites. However, by using internal links on your website, you encourage visitors to spend more time on your website. This naturally brings down bounce rate and increases SERPs.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Benefits_of_Internal_Linking_in_SEO\"><\/span>Benefits of Internal Linking in SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Other than interlinking all the content within the website and making it more user-friendly, internal linking also has some technical benefits.<\/p>\n<p>It helps in eliminating broken links and redirect loops while building site authority. Some challenges come with internal links but, it&#8217;s a small but mighty tool to further strengthen your <a href=\"https:\/\/onecity.co.in\/blog\/unique-content-marketing-benefits-for-your-business\/\">content marketing program<\/a>.<\/p>\n<p><strong>Here are 7 important benefits of internal linking in SEO:<\/strong><\/p>\n<h4><span class=\"ez-toc-section\" id=\"1_Enhanced_User_Experience\"><\/span>1. Enhanced User Experience<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>There is no one-size-fits-all approach when it comes to SEO or ranking factors. However, if you cannot get the user experience right, then most of the SEO ranking factors don&#8217;t matter. After all, the algorithm itself gives preference to a good user experience.<\/p>\n<p>But there is hope in the light of internal linking. They play a central role in boosting the user experience on your website. Internal links help visitors dig deeper into a specific topic on the website.<\/p>\n<p>Such internal links may be added to the related articles on the site with a tag like &#8220;Recommended Reading&#8221;. This point&#8217;s out to the reader that there is additional information on the website that can help them better understand the topic.<\/p>\n<p>Making use of internal links is like creating a Wikipedia rabbit hole, which is only as deep as the visitor is willing to explore.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"2_Better_Engagement_Metrics\"><\/span>2. Better Engagement Metrics<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><img decoding=\"async\" class=\" wp-image-53480 aligncenter\" src=\"https:\/\/onecity.co.in\/blog\/wp-content\/uploads\/2022\/04\/analytics-engagement.jpg\" alt=\"analytics engagement\" width=\"456\" height=\"304\" srcset=\"https:\/\/onecity.co.in\/blog\/wp-content\/uploads\/2022\/04\/analytics-engagement.jpg 640w, https:\/\/onecity.co.in\/blog\/wp-content\/uploads\/2022\/04\/analytics-engagement-300x200.jpg 300w\" sizes=\"(max-width: 456px) 100vw, 456px\" \/><\/p>\n<p>Internal links lay a clear path of a journey for your audience in that, they can delve deeper into your site to gain more information through more pages.<\/p>\n<p>This in turn reduces bounce rate and increases visitor view time. Besides, this can also increase the site&#8217;s <a href=\"https:\/\/onecity.co.in\/blog\/benefits-of-reputation-management\/\">reputation<\/a> due to returning the audience.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"3_Increase_Conversion_Rate\"><\/span>3. Increase Conversion Rate<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>One of the best examples of effective use of internal links is an e-commerce site. They make proper use of internal links to improve user navigation with the ultimate aim of driving the target audience toward a sale.<\/p>\n<p>The relevant link kick in in the early-funnel content, bringing the audience deeper into the funnel driving conversions.<\/p>\n<p>A website has something to sell. It can be more content, product, or service. The links on the homepage push the audience toward content marketing and eventually toward gated content like a free trial or product or service page. In other words, the audience journey starts from initial awareness and ends by becoming leads or customers.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"4_Builds_Website_Architecture\"><\/span>4. Builds Website Architecture<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>The basic structure of a website is how its content is sorted within menus and navigation. It goes all the way from your homepage to the deep-lying pages on your site.<\/p>\n<p>But website architecture is not just structural taxonomy but becomes an additional layer of content and pages through the use of internal links.<\/p>\n<p>Internal links improve your UX design by creating cross-links. They kind of connect everything with everything and turn disconnected pages into a comprehensive and enhanced user experience.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"5_Improves_Crawl_Efficiency\"><\/span>5. Improves Crawl Efficiency<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Search engine algorithms have spiders that are designed to crawl the length and breadth of any website. On finding a website, they scour the code for SEO ranking factors on every individual page on the site.<\/p>\n<p>They crawl through new and existing domains. The content they find on your website becomes your site&#8217;s record or index. This determines how and whether it will appear in search results. The crawl process is not a one-off thing and keeps happening at regular schedules.<\/p>\n<p>One of the main purposes of crawling is to check out internal and <a href=\"https:\/\/onecity.co.in\/blog\/do-outbound-links-external-links-matter-for-seo\/\">external links on a website<\/a> along with discovering new and updated content. Hence, if your website has a strong network of internal links then it will provide much aid in getting your content indexed sooner than later.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"6_Build_Link_Equity\"><\/span>6. Build Link Equity<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Every link on a website has link equity which essentially is the measure of authority that a link passes to the next link or page. This is important because, Google ranks a page based on metrics like value, relevance, and authority.<\/p>\n<p>Thus internal links can transfer some equity from a well-ranked page to any other page that is being linked to it. Simply put, strategic use of internal links spreads link equity to strategic spots within your site.<\/p>\n<p>You May Also Like <a href=\"https:\/\/onecity.co.in\/blog\/best-digital-marketing-strategy-for-b2b\/\">Digital Marketing Strategy for B2B<\/a><\/p>\n<h4><span class=\"ez-toc-section\" id=\"7_Precisely_Rank_Keywords\"><\/span>7. Precisely Rank Keywords<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><img decoding=\"async\" class=\"wp-image-53300 aligncenter\" src=\"https:\/\/onecity.co.in\/blog\/wp-content\/uploads\/2022\/03\/keywords-2-1024x682.jpg\" alt=\"keywords\" width=\"461\" height=\"307\" srcset=\"https:\/\/onecity.co.in\/blog\/wp-content\/uploads\/2022\/03\/keywords-2-1024x682.jpg 1024w, https:\/\/onecity.co.in\/blog\/wp-content\/uploads\/2022\/03\/keywords-2-300x200.jpg 300w, https:\/\/onecity.co.in\/blog\/wp-content\/uploads\/2022\/03\/keywords-2-768x512.jpg 768w, https:\/\/onecity.co.in\/blog\/wp-content\/uploads\/2022\/03\/keywords-2-1536x1024.jpg 1536w, https:\/\/onecity.co.in\/blog\/wp-content\/uploads\/2022\/03\/keywords-2.jpg 2000w\" sizes=\"(max-width: 461px) 100vw, 461px\" \/><\/p>\n<p>You create internal links which means you have complete control over them. Hence you can leverage them to precisely point out to Google which keyword and page associations you want to rank.<\/p>\n<p>This is done by using contextually-relevant anchor text that all internal links have. This helps in properly describing the page the link leads to and hence negates the chances of Google ranking one keyword for another.<\/p>\n<p><strong>You May Also Like<\/strong> <a href=\"https:\/\/onecity.co.in\/blog\/onpage-and-offpage-seo\/\">Difference Between Onpage and Offpage SEO<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In this article, we will dwell upon the\u00a0Benefits of Internal Linking\u00a0and its best practices. You will learn how to improve your internal linking strategy to <a href=\"https:\/\/onecity.co.in\/blog\/amazing-ways-to-increase-website-traffic\/\">gain more website traffic<\/a>.<\/p>\n<p>Meanwhile, you can always get in touch with the <a href=\"https:\/\/onecity.co.in\/seo-services-in-mangalore\">highly experienced SEO team of\u00a0OneCity<\/a>\u00a0and ensure the success of your website in the competitive digital world.<\/p>\n<p><strong>You May Also Like<\/strong> <a href=\"https:\/\/onecity.co.in\/blog\/myths-about-seo\/\">Myths About SEO<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>All websites are made of links, internal and external. They have a variety of purposes and all are important. They work together to provide an excellent user experience to a &hellip; <\/p>\n","protected":false},"author":1,"featured_media":53482,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[66],"tags":[],"class_list":["post-53474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Benefits of Internal Linking | Internal Linking Importance<\/title>\n<meta name=\"description\" content=\"Explore the article to understand what is internal linking and the benefits of internal linking. \u2713Expert Guide. Read Now!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/onecity.co.in\/blog\/benefits-of-internal-linking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Benefits of Internal Linking | Internal Linking Importance\" \/>\n<meta property=\"og:description\" content=\"Explore the article to understand what is internal linking and the benefits of internal linking. \u2713Expert Guide. Read Now!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/onecity.co.in\/blog\/benefits-of-internal-linking\/\" \/>\n<meta property=\"og:site_name\" content=\"OneCity Blogs\" \/>\n<meta property=\"article:author\" content=\"https:\/\/twitter.com\/OnecityDigital\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-20T10:07:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-06T09:49:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/onecity.co.in\/blog\/wp-content\/uploads\/2022\/04\/Benefits-of-Internal-Linking-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"L K Monu Borkala\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"L K Monu Borkala\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Benefits of Internal Linking | Internal Linking Importance","description":"Explore the article to understand what is internal linking and the benefits of internal linking. \u2713Expert Guide. Read Now!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/onecity.co.in\/blog\/benefits-of-internal-linking\/","og_locale":"en_US","og_type":"article","og_title":"Benefits of Internal Linking | Internal Linking Importance","og_description":"Explore the article to understand what is internal linking and the benefits of internal linking. \u2713Expert Guide. Read Now!","og_url":"https:\/\/onecity.co.in\/blog\/benefits-of-internal-linking\/","og_site_name":"OneCity Blogs","article_author":"https:\/\/twitter.com\/OnecityDigital","article_published_time":"2022-04-20T10:07:02+00:00","article_modified_time":"2022-07-06T09:49:53+00:00","og_image":[{"width":800,"height":450,"url":"https:\/\/onecity.co.in\/blog\/wp-content\/uploads\/2022\/04\/Benefits-of-Internal-Linking-1.jpg","type":"image\/jpeg"}],"author":"L K Monu Borkala","twitter_card":"summary_large_image","twitter_misc":{"Written by":"L K Monu Borkala","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/onecity.co.in\/blog\/benefits-of-internal-linking\/#article","isPartOf":{"@id":"https:\/\/onecity.co.in\/blog\/benefits-of-internal-linking\/"},"author":{"name":"L K Monu Borkala","@id":"https:\/\/onecity.co.in\/blog\/#\/schema\/person\/e22dd59b386680234700756d5a1b9075"},"headline":"Benefits of Internal Linking","datePublished":"2022-04-20T10:07:02+00:00","dateModified":"2022-07-06T09:49:53+00:00","mainEntityOfPage":{"@id":"https:\/\/onecity.co.in\/blog\/benefits-of-internal-linking\/"},"wordCount":1541,"commentCount":0,"publisher":{"@id":"https:\/\/onecity.co.in\/blog\/#organization"},"image":{"@id":"https:\/\/onecity.co.in\/blog\/benefits-of-internal-linking\/#primaryimage"},"thumbnailUrl":"https:\/\/onecity.co.in\/blog\/wp-content\/uploads\/2022\/04\/Benefits-of-Internal-Linking-1.jpg","articleSection":["SEO &amp; Digital Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/onecity.co.in\/blog\/benefits-of-internal-linking\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/onecity.co.in\/blog\/benefits-of-internal-linking\/","url":"https:\/\/onecity.co.in\/blog\/benefits-of-internal-linking\/","name":"Benefits of Internal Linking | Internal Linking Importance","isPartOf":{"@id":"https:\/\/onecity.co.in\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/onecity.co.in\/blog\/benefits-of-internal-linking\/#primaryimage"},"image":{"@id":"https:\/\/onecity.co.in\/blog\/benefits-of-internal-linking\/#primaryimage"},"thumbnailUrl":"https:\/\/onecity.co.in\/blog\/wp-content\/uploads\/2022\/04\/Benefits-of-Internal-Linking-1.jpg","datePublished":"2022-04-20T10:07:02+00:00","dateModified":"2022-07-06T09:49:53+00:00","description":"Explore the article to understand what is internal linking and the benefits of internal linking. \u2713Expert Guide. Read Now!","breadcrumb":{"@id":"https:\/\/onecity.co.in\/blog\/benefits-of-internal-linking\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/onecity.co.in\/blog\/benefits-of-internal-linking\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/onecity.co.in\/blog\/benefits-of-internal-linking\/#primaryimage","url":"https:\/\/onecity.co.in\/blog\/wp-content\/uploads\/2022\/04\/Benefits-of-Internal-Linking-1.jpg","contentUrl":"https:\/\/onecity.co.in\/blog\/wp-content\/uploads\/2022\/04\/Benefits-of-Internal-Linking-1.jpg","width":800,"height":450,"caption":"Benefits of Internal Linking"},{"@type":"BreadcrumbList","@id":"https:\/\/onecity.co.in\/blog\/benefits-of-internal-linking\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/onecity.co.in\/blog\/"},{"@type":"ListItem","position":2,"name":"Benefits of Internal Linking"}]},{"@type":"WebSite","@id":"https:\/\/onecity.co.in\/blog\/#website","url":"https:\/\/onecity.co.in\/blog\/","name":"OneCity Blogs","description":"We provide high-end IT solutions to small and medium businesses, which helps you to gain more profit.","publisher":{"@id":"https:\/\/onecity.co.in\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/onecity.co.in\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/onecity.co.in\/blog\/#organization","name":"OneCity Technologies Pvt Ltd","url":"https:\/\/onecity.co.in\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/onecity.co.in\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/onecity.co.in\/blog\/wp-content\/uploads\/2020\/08\/logo.png","contentUrl":"https:\/\/onecity.co.in\/blog\/wp-content\/uploads\/2020\/08\/logo.png","width":220,"height":67,"caption":"OneCity Technologies Pvt Ltd"},"image":{"@id":"https:\/\/onecity.co.in\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/onecity.co.in\/blog\/#\/schema\/person\/e22dd59b386680234700756d5a1b9075","name":"L K Monu Borkala","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/onecity.co.in\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/802f45680c523d48a51f22d709417bd64771e95b5903715a8b722ad9abe8e94d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/802f45680c523d48a51f22d709417bd64771e95b5903715a8b722ad9abe8e94d?s=96&d=mm&r=g","caption":"L K Monu Borkala"},"description":"L.K. Monu Borkala is an emerging content writer with expertise in Education. For More details click here.","sameAs":["https:\/\/www.onecity.co.in\/blog\/","https:\/\/twitter.com\/OnecityDigital"],"url":"https:\/\/onecity.co.in\/blog\/author\/onecityblogs\/"}]}},"_links":{"self":[{"href":"https:\/\/onecity.co.in\/blog\/wp-json\/wp\/v2\/posts\/53474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onecity.co.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onecity.co.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onecity.co.in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/onecity.co.in\/blog\/wp-json\/wp\/v2\/comments?post=53474"}],"version-history":[{"count":13,"href":"https:\/\/onecity.co.in\/blog\/wp-json\/wp\/v2\/posts\/53474\/revisions"}],"predecessor-version":[{"id":53794,"href":"https:\/\/onecity.co.in\/blog\/wp-json\/wp\/v2\/posts\/53474\/revisions\/53794"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onecity.co.in\/blog\/wp-json\/wp\/v2\/media\/53482"}],"wp:attachment":[{"href":"https:\/\/onecity.co.in\/blog\/wp-json\/wp\/v2\/media?parent=53474"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/onecity.co.in\/blog\/wp-json\/wp\/v2\/categories?post=53474"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/onecity.co.in\/blog\/wp-json\/wp\/v2\/tags?post=53474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}