Know Your Goals
Figure out what you want to achieve with your content. Are you trying to get more people to know your brand, bring visitors to your website, get leads, or keep current customers engaged?
Understand Your Audience
Get to know the people you're talking to. What do they like? What problems do they have? Create your content with them in mind.
Make a Plan and Schedule
Decide when you'll create and share your content. Having a plan helps you stay organized and make sure you're regularly putting stuff out.
Create Good Stuff
Make content that people want to read or watch. It could be articles, videos, or pictures. Make sure it's helpful or interesting.
Help Google Find You
Use words that people might type into Google. This helps your content show up in search results.
Tell People About It
Post your content in social media or email channels, or perhaps utilize other channels as well. Gather as many people as you possibly can and inform them about support resources.
See How You're Doing
Use the tools to determine how many people are seeing (reading or watching the content that you have created). Reviewing what's earns the most revenue and what doesn't can be helpful.
Change and Make Better
If something isn't working, change it. Keep improving your content based on what people like and what helps your goals.
Ask for Thoughts and Get Better
Check with people who see your content. What do they think? Use their ideas to make your content even better.