Digital Marketing Course
Learn the art and science of digital marketing to drive growth and build brand awareness
in the modern business landscape."
Overview of key concepts like SEO, PPC, social media, email marketing, and analytics.
Introduction
- Learn the art and science of digital marketing to drive growth and build brand awareness in the modern business landscape.
- Overview of key concepts like SEO, PPC, social media, email marketing, and analytics.
What You Will Learn
- Basics of digital marketing, including the marketing funnel and customer journey.
- Comprehensive SEO strategies and tools like keyword research and on-page and off-page SEO.
- Running effective PPC campaigns on platforms like Google Ads and Bing Ads.
- Social media marketing techniques across platforms like Facebook, Instagram, LinkedIn, and Twitter.
- Analytics for measuring campaign performance, including Google Analytics and data visualisation.
- Email marketing best practices and automation tools like Mailchimp.
- Influencer and affiliate marketing basics.
Target Audience
- Marketing professionals, students, business owners, and job seekers looking to upskill.
Course Duration and Format
- 3 months, flexible scheduling with online/offline options, weekend classes available.
Certification and Opportunities
- Industry-recognised certification.
- Career paths: Digital Marketer, Social Media Manager, SEO Specialist, Marketing Strategist.
Digital Marketing Course Syllabus Overview
Introduction
"Step into the dynamic world of digital marketing, where creativity meets strategy. This course will equip you with the skills to build impactful campaigns, analyse performance metrics, and achieve business goals using cutting-edge tools and techniques."
Course Objectives
- Develop a comprehensive understanding of digital marketing and its key components.
- Gain practical experience with industry tools for SEO, PPC, social media marketing, and more.
- Build and implement marketing strategies that align with real-world business objectives.
- Learn to measure and optimise campaign performance for better ROI.
Modules
1. Introduction to Digital Marketing
- Overview of digital marketing channels.
- Understanding the customer journey and marketing funnels.
2. Search Engine Optimisation (SEO)
- On-page and off-page SEO techniques.
- Tools for keyword research and analytics.
- Local SEO and Google My Business Optimisation.
3. Pay-Per-Click Advertising (PPC)
- Creating effective Google Ads campaigns.
- Bidding strategies and conversion tracking.
- Retargeting and performance analytics.
4. Social Media Marketing
- Strategies for platforms like Facebook, Instagram, and LinkedIn.
- Content planning and community management.
- Paid promotions and analytics.
5. Content Marketing
- Crafting engaging and SEO-optimized content.
- Using blogs, videos, and infographics effectively.
- Content calendar planning.
6. Email Marketing
- Best practices for creating impactful email campaigns.
- Tools like Mailchimp for automation and tracking.
7. Analytics and Reporting
- Using Google Analytics and other tools to track performance.
- Data visualisation and report preparation.
Learning Outcomes
- Ability to create, execute, and manage digital marketing campaigns.
- Proficiency in using industry-standard tools for analytics, SEO, and content marketing.
- Practical knowledge of optimising advertising spending for better returns.
Course Details
- Duration: 3 months (36 hours of instruction + project work).
- Mode: Online/Offline options available.
- Certification: Upon successful completion, participants will receive a recognised Digital Marketing certification.
Career Opportunities
- Digital Marketing Executive
- SEO Specialist
- Social Media Manager
- Marketing Analyst
Target Audience
- Marketing enthusiasts, students, professionals, and entrepreneurs.
Next Steps
Let me know if this format works for you, or click "continue" to proceed to the SEO Course.
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