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PPC/Performance Marketing Course

Master search engine optimisation to rank websites higher and attract more organic traffic.

Introduction

"Learn to manage high-converting ads and drive results with paid campaigns."

What You Will Learn

  • Setting up PPC campaigns on Google Ads, Bing Ads, and social media platforms.
  • Writing compelling ad copy and selecting high-performing keywords.
  • Performing A/B testing for continuous improvement.
  • Conversion tracking and performance analytics.
  • Understanding bidding strategies and budget allocation.
  • Retargeting techniques and customer segmentation.

Target Audience

  • Digital marketers, advertising professionals, business owners.

Course Duration and Format

  • 2 months, real-world projects and interactive sessions.

Certification and Opportunities

  • Performance Marketing Certification.
  • Career paths: PPC Analyst, Ad Campaign Manager, Marketing Specialist.

Introduction

"Master the art of driving targeted traffic through effective paid advertising campaigns. This course is designed to teach you how to create, manage, and optimise high-performing PPC campaigns across various platforms."

Course Objectives

  • Understand the fundamentals of Pay-Per-Click advertising.
  • Learn to design and optimise PPC campaigns for maximum ROI.
  • Gain hands-on experience with tools and platforms like Google Ads and Bing Ads.

Modules

1. Introduction to PPC Advertising
  • What is PPC, and why does it matter in digital marketing?
  • Overview of popular PPC platforms.
  • Key terminologies: CPC, CTR, Quality Score, Ad Rank.
2. Setting Up PPC Campaigns
  • Creating effective Google Ads campaigns.
  • Structuring campaigns, ad groups, and keywords.
  • Writing compelling ad copies and selecting landing pages.
3. Bidding Strategies and Budget Management
  • Manual vs. automated bidding strategies.
  • Allocating budgets across campaigns for maximum impact.
  • Understanding Quality Score and its influence on costs.
4. Ad Extensions and Targeting
  • Using ad extensions to enhance visibility.
  • Geo-targeting, device targeting, and audience segmentation.
  • Retargeting strategies for higher conversion rates.
5. Campaign Optimisation
  • Performing A/B testing for ad copies and landing pages.
  • Monitoring and improving Quality Score.
  • Adjusting bids and keywords for better performance.
6. PPC Analytics and Reporting
  • Using Google Analytics and Ads Manager for tracking.
  • Key metrics to monitor: impressions, clicks, conversions, and ROI.
  • Creating comprehensive performance reports.

Learning Outcomes

  • Ability to create and manage PPC campaigns effectively.
  • Expertise in optimising ad performance and reducing costs.
  • Proficiency in analysing campaign data to drive better outcomes.

Course Details

  • Duration: 2 months (24 hours of instruction + project work).
  • Mode: Online/Offline with interactive sessions and live campaigns.
  • Certification: PPC/Performance Marketing Certification upon completion.

Career Opportunities

  • PPC Analyst
  • Paid Ads Specialist
  • Digital Marketing Consultant

Target Audience

  • Marketing professionals
  • Business owners
  • Aspiring advertisers