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SEO Course

Master search engine optimisation to rank websites higher and attract more organic traffic.

Introduction

  • "Master search engine optimisation to rank websites higher and attract more organic traffic."

What You Will Learn

  • In-depth understanding of on-page and off-page SEO techniques.
  • Technical SEO concepts, including website speed optimisation and mobile responsiveness.
  • Advanced keyword research and competitor analysis tools like SEMrush and Ahrefs.
  • Content optimisation strategies for improved rankings.
  • Understanding and working with search engine algorithms.
  • Local SEO and Google My Business setup.
  • Tools like Google Analytics, Search Console, and schema markup basics.

Target Audience

  • Web developers, content writers, digital marketers, and business owners.

Course Duration and Format

  • 1.5 months of hands-on practical training with real-time projects.

Certification and Opportunities

  • Certification in SEO.
  • Career paths: SEO Analyst, SEO Consultant, Digital Marketing Executive.

SEO Course Syllabus Overview

Introduction

"Unlock the potential of search engines to drive organic traffic and enhance online visibility. This course will provide in-depth knowledge of SEO strategies, tools, and techniques to rank websites at the top of search results."

Course Objectives

  • Master the art of optimising websites for search engines.
  • Gain practical expertise in advanced SEO tools and techniques.
  • Understand how search engine algorithms work and adapt strategies accordingly.

Modules

1. Fundamentals of SEO

  • Understanding search engines and how they work.
  • The importance of SEO in digital marketing.
  • Key terminologies in SEO.

2. Keyword Research and Competitor Analysis

  • Tools for keyword research: SEMrush, Ahrefs, Google Keyword Planner.
  • Identifying profitable and long-tail keywords.
  • Competitor analysis and strategy formulation.

3. On-Page Optimisation

  • Crafting SEO-friendly titles, meta descriptions, and headers.
  • Image optimisation and ALT text usage.
  • URL structure, internal linking, and content strategies.

4. Off-Page Optimization

  • Link-building strategy and tools.
  • Social signals and content marketing for SEO.
  • Guest posting and influencer outreach.

5. Technical SEO

  • Site speed optimisation and mobile-first indexing.
  • Handling crawl errors and setting up robots.txt and sitemaps.
  • Introduction to schema markup and rich snippets.

6. Local SEO

  • Setting up and optimising Google My Business profiles.
  • Building local citations and reviews.
  • Targeting local keywords effectively.

7. SEO Analytics

  • Google Analytics and Google Search Console.
  • Measuring performance with key metrics like CTR, bounce rate, and time on site.
  • Creating and interpreting SEO reports.

Learning Outcomes

  • Expertise in improving website rankings using ethical SEO practices.
  • Proficiency with industry tools for keyword research and competitor analysis.
  • Ability to create, implement, and monitor SEO strategies for various industries.

Course Details

  • Duration: 1.5 months (24 hours of instruction + hands-on practice).
  • Mode: Online/Offline with project-based learning.
  • Certification: Participants will receive an SEO Expert Certificate upon completion.

Career Opportunities

  • SEO Analyst
  • SEO Consultant
  • Digital Marketing Specialist

Target Audience

  • Web developers, content creators, entrepreneurs, and marketing professionals.

Next Steps

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