SEO Course

Introduction

"access the potential of search engines to drive organic traffic and enhance online visibility. This course will provide in-depth knowledge of SEO strategies, tools, and techniques to rank websites at the top of search results."

• Master the art of optimising websites for search engines.
• Gain practical expertise in advanced SEO tools and techniques.
• Understand how search engine algorithms work and adapt strategies accordingly.

1. Fundamentals of SEO

• Understanding search engines and how they work.
• The importance of SEO in digital marketing.
• Key terminologies in SEO.

2. Keyword Research and Competitor Analysis

• Tools for keyword research: SEMrush, Ahrefs, Google Keyword Planner.
• Identifying profitable and long-tail keywords.
• Competitor analysis and strategy formulation.

3. On-Page Optimisation

• Crafting SEO-friendly titles, meta descriptions, and headers.
• Image optimisation and ALT text usage.
• URL structure, internal linking, and content strategies.

4. Off-Page Optimization

• Link-building strategy and tools.
• Social signals and content marketing for SEO.
• Guest posting and influencer outreach.

5. Technical SEO

• Site speed optimisation and mobile-first indexing.
• Handling crawl errors and setting up robots.txt and sitemaps.
• Introduction to schema markup and rich snippets.

6. Local SEO

• Setting up and optimising Google My Business profiles.
• Building local citations and reviews.
• Targeting local keywords effectively.

7. SEO Analytics

• Google Analytics and Google Search Console.
• Measuring performance with key metrics like CTR, bounce rate, and time on site.
• Creating and interpreting SEO reports.

• Expertise in improving website rankings using ethical SEO practices.
• Proficiency with industry tools for keyword research and competitor analysis.
• Ability to create, implement, and monitor SEO strategies for various industries.

Module 1 — Fundamentals: How search engines crawl, index, and rank, and why beginner mistakes trace back to skipping this step.

Module 2 — Keyword Research: Hands-on work in SEMrush and Ahrefs building a real keyword map.

Module 3 — On-Page Optimisation: Titles, meta descriptions, header structure, and internal linking applied to real project pages.

Module 4 — Off-Page Optimisation: What link-building still works safely after the August 2025 Spam Update, and what puts a site at risk.

Module 5 — Technical SEO: Site speed, mobile-first indexing, crawl errors, and schema markup basics.

Module 6 — Local SEO: Google Business Profile, citations, and neighbourhood-level keyword targeting.

Module 7 — Analytics: Google Analytics and Search Console, reading metrics that matter, and building client-ready reports.

One recurring exercise: a service business ranking for its brand name but nowhere for the services it sells, because its site uses generic template copy. You diagnose this using the same keyword-mapping process used on live accounts. A second scenario covers technical debt, duplicate content, slow mobile load, missing schema, using the same audit sequence run before any new OneCity client engagement. A third focuses on local visibility: a business with a decent Google Business Profile still losing customers to competitors with stronger citations and reviews.

Hands-on time is spent in the same tools used on live client accounts: SEMrush and Ahrefs for research, Google Analytics and Search Console for measurement, Google Business Profile for local SEO, and schema markup testing tools for technical implementation.

Treating SEO as a one-time setup instead of an ongoing cycle. Writing for search engines while ignoring the actual reader. Chasing backlinks from low-quality directories, a risk since the August 2025 Spam Update. Ignoring technical health entirely, assuming SEO is only about content. This course treats all four as core, not afterthoughts.

A strong project starts with an evidence-based diagnosis, not generic recommendations. It prioritises fixes by actual impact rather than listing problems with no sequence. It includes a realistic measurement plan: what gets tracked, over what timeframe, and what result indicates success. This mirrors exactly how OneCity reports results to a client.

The examples come from Bangalore because that is where OneCity operates, but the fundamentals, how Google evaluates pages, how keyword research works, how technical issues affect rankings, apply the same way in any market, including Chennai, Mumbai, and Dubai, where OneCity has also served clients.

OneCity has run campaigns across education, real estate, healthcare, retail, and professional services, over 650 engagements in India and the UAE. That range matters because a healthcare or education client sits in Google's stricter YMYL category and needs different trust signals than a retail business. This course draws on that cross-industry experience rather than teaching one generic playbook.

Google has released three major updates referenced throughout this course, and there will be more after you finish. Part of what is taught is how to evaluate a new algorithm change: what shifted, who was affected, and whether it changes your approach. Graduates are encouraged to stay in touch with questions as they apply their skills.

• Duration: 1.5 months (24 hours of instruction + hands-on practice).
• Mode: Online/Offline with project-based learning.
• Certification: Participants will receive an SEO Expert Certificate upon completion.

The course runs 1.5 months, combining 24 hours of direct instruction with hands-on work on real-time projects, online or offline from the Rajajinagar office. Batch sizes are kept small for real project feedback. Fees and the next batch date are confirmed directly with our team, since pricing depends on the current batch.

Batches stay small so weekly project feedback stays personal. Evening batches accommodate working professionals, and session recordings are shared so a missed class does not mean falling behind. Questions about your specific project can be raised between sessions, not just during scheduled class time.

Enrolling starts with a short call or WhatsApp conversation to confirm fit. You are then placed into the next available small batch, starting with an orientation session covering the full syllabus. Weekly assignments apply concepts immediately, and the final week includes detailed review of your completed project before certification.

Free tutorials are useful for isolated concepts but rarely updated for current standards and offer no feedback. Generic certification platforms cover theory but are built by content teams, not people running live campaigns. This course is taught by someone running SEO for 650+ clients as a full-time agency owner, with direct feedback on your actual project work.

Web developers, content writers, digital marketers, and business owners, whether starting a career in SEO or wanting to manage it themselves. No prior marketing experience is required; the course builds systematically from fundamentals to advanced technical SEO.

• SEO Analyst
• SEO Consultant
• Digital Marketing Specialist

• Web developers, content creators, entrepreneurs, and marketing professionals.

On completion, you receive an SEO Expert Certificate from OneCity Technologies. Graduates typically move into roles such as SEO Analyst, SEO Consultant, or Digital Marketing Executive, and several have gone on to work directly with the OneCity digital marketing team on live client campaigns.

Ready to build a career in SEO? Call OneCity Technologies at +91 99023 30233 or visit our SEO Agency in Bangalore page to speak with our team about enrolment, batch timings, and course fees.