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Social Media Marketing Course

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Social Media Marketing Course

Introduction

"Unlock the potential of social platforms to build brands and engage customers."

What You Will Learn

  • Developing effective social media strategies tailored to business objectives.
  • Crafting engaging content, including graphics, videos, and posts.
  • Scheduling and automation tools like Buffer and Hootsuite.
  • Running paid advertising campaigns on Facebook, Instagram, LinkedIn, and Twitter.
  • Social media analytics and KPI measurement for campaign optimisation.
  • Community building and management techniques.

Target Audience

  • Entrepreneurs, marketing students, social media enthusiasts, and business professionals.

Course Duration and Format

  • 2 months, a mix of theory and practical assignments, online/offline modes.

Certification and Opportunities

  • Social Media Marketing Certification.
  • Career paths: Social Media Strategist, Content Manager, Community Manager.

Social Media Marketing Course Syllabus Overview

Introduction

"Learn to harness the power of social platforms to build brand awareness, engage audiences, and drive business growth. This course equips you with the skills to create impactful campaigns and measure their success."

Course Objectives

  • Understand the role of social media in digital marketing.
  • Develop strategies to grow brand presence across major platforms.
  • Gain hands-on experience with tools for social media management and analytics.

Modules

1. Introduction to Social Media Marketing

  • The evolution of social media in marketing.
  • Benefits of using social platforms for businesses.
  • Key social media channels: Facebook, Instagram, LinkedIn, Twitter, and more.

2. Social Media Strategy Development

  • Setting goals and KPIs aligned with business objectives.
  • Identifying target audiences and creating buyer personas.
  • Planning and executing content calendars.

3. Content Creation and Engagement

  • Crafting compelling posts, videos, and graphics.
  • Best practices for storytelling and visual design.
  • Techniques to increase engagement and build communities.

4. Paid Advertising on Social Platforms

  • Introduction to social media advertising platforms.
  • Setting up and managing ad campaigns on Facebook Ads Manager.
  • Retargeting strategies for maximising ROI.

5. Social Media Tools and Automation

  • Tools like Hootsuite, Buffer, and Canva for managing campaigns.
  • Scheduling, monitoring, and reporting automation.
  • Tips for optimising productivity using social tools.

6. Analytics and Performance Measurement

  • Metrics to track reach, impressions, engagement, and conversions.
  • Interpreting social media insights and creating actionable reports.
  • Using analytics for campaign optimisation.

Learning Outcomes

  • Ability to create and execute effective social media strategies.
  • Proficiency in using platforms and tools for managing campaigns.
  • Skills to analyse campaign performance and optimise for better results.

Course Details

  • Duration: 1.5 months (24 hours of instruction + hands-on practice).
  • Mode: Online/Offline with project-based learning.
  • Certification: Participants will receive an SEO Expert Certificate upon completion.

Career Opportunities

  • Social Media Manager
  • Content Strategist
  • Digital Marketing Executive

Target Audience

  • Aspiring marketers, business owners, freelancers, and creative professionals.