From selling shoes to food, the internet is the new marketplace. To any business, the internet or digital space is a reservoir of potential customers. In fact, data reveals that online product research is mandatory for about 81% of consumers before making a buying decision. Creating a compelling online presence is imperative for businesses to tap into the online customer base and boost their sales.
A digital marketing agency is that friend to your business who employs a diverse palette of digital marketing strategies, tactics, and online tools to help your business realize its marketing and sales goals by creating a lasting impact on your potential customers. It usually uses channels like social media, social engines, email, and websites to increase a business’s visibility, nurture a good relationship with potential customers, and generate more leads.
Importance of Digital Marketing
One of the most important ingredients in the recipe for business success is digital marketing.It is a power-packed tool that has multi-faceted benefits to businesses. Here are some reasons to explain the cruciality of digital marketing in today’s digital age.
● Digital marketing blurs geographical boundaries and presents your business to the vast global market. The more potential customers a business reaches the more are the chances of lead generation.
● Contrary to traditional marketing methods like television or print ads, digital marketing is more cost-effective. With digital marketing, there is always room to gauge if the strategies are working. You can modify the strategies and modify your investment in marketing campaigns
● Digital marketing allows you to target the people you fit your “client avatar”. This means you can create campaigns dedicated to people from specific demographics, interests, and behaviours. Thus, it ensures your products/services reach the audience that they were meant for.
● Digital marketing is heavily data-reliant. It helps business owners measure the impact of a business campaign and make decisions accordingly.
● Digital marketing allows businesses to engage with their potential clientele through channels like social media and email. In today’s competitive business landscape, client-business engagement is the key to customer loyalty and lead generation.
Why Should You Hire a Digital Marketing Agency?
Digital marketing involves consistent content creation to add value to your audience while promoting your products/services. Myriads of strategies back a successful digital marketing campaign. Therefore, it is best if you trust leading digital marketing agencies like OneCity to take charge of your marketing campaigns.
Still not convinced?
Well, let’s take you through the perks of hiring digital marketing agencies.
More reach through more channels
The landscape of digital marketing is fast-changing. Online marketing agencies can help you leverage both old and new marketing channels to drive more traffic to your website through effective content strategy. In fact, it can help you identify new opportunities in the digital marketing space which you were unaware of. Also, a digital marketing agency can be helpful if a business’s in-house marketing team is stretched too thina is unable to devote sufficient time. Be it email marketing or a bullet-proof SEO strategy a good marketing agency will be capable of helping you take advantage of all the possible avenues of digital marketing.
Cost- Effectiveness
The expense of outsourcing to a reputed digital marketing agency can be much less than hiring an in-house team. Signing up with a digital marketing agency saves you the cost of employing new talent (like salaries and benefits). You can hire a digital marketing agency on a per-project basis and get access to high-end digital marketing tools at a much cheaper rate. Finally, being fully staffed with expert talent, these agencies can bring you results much faster.
Time Saving
Usually, a solopreneur or small business owner is responsible for performing multiple roles under one hat. Hiring a competent digital marketing agency will help business owners save time devoted to digital marketing and focus on their core responsibilities like product creation and inventory management. Also, since digital marketers have experience and expertise in crafting successful digital marketing strategies, they will be more effective in bringing results compared to business owners.
Know how to pick a digital agency for your Small / Medium Business
More and more businesses irrespective of their size are opting for the services of a digital marketing agency to grow a strong social media presence and expand their online clientele. That said, with the exponential rise in the number of digital market agencies it is highly challenging to make the right choice. Therefore in this segment, we share a few tips to help businesses evaluate digital marketing agencies and pick the best.
● Tip 1
Always begin with in-depth research. Use the internet to list the best digital marketing agencies in your locality.
● Tip 2
Evaluate each of these companies with respect to common factors like their past performance, communication and responsiveness, client testimonials, services and expertise.
● Tip 3
Finally apart from considering the above-mentioned factors check if the agency fits your budget and offers customized services.
● Tip 4
Before making a decision do not forget to get in touch with the concerned digital marketing agencies in case of any queries.
Key Factors When Choosing a Digital Marketing Agency
In this segment, we discuss 5 factors which we should consider and 5 factors which we can ignore while choosing a digital marketing agency.
| Factors to consider while choosing top-rated digital marketing agencies | Factors to ignore while choosing top-rated digital marketing agencies |
|---|---|
| ✅ Choose agencies that are experts in digital channels relevant to your business like SEO, PPC, Social media, or content marketing. | ❌ Do not focus on the size of the Digital marketing agency, as expertise has no correlation with size. |
| ✅ Choose digital marketing agencies with a proven record of success. Portfolios and case studies are some sources to access the past performance and expertise of the agency | ❌ Do not choose an agency depending on its awards and celebrity endorsements. Look beyond the advertising |
| ✅ Check the company’s Google ratings and client testimonials to be sure about its credibility. | ❌ Do not choose a digital marketing agency simply because it is cheaper than others. Focus on the probable ROI and value that it can generate |
| ✅ Choose a digital marketing agency which offers client-centric services and exercises complete transparency while reporting campaign performance. | ❌ Do not get choose a digital marketing agency based on its tools. Evaluate the agency’s strategies, creativity, and adaptivity. |
| ✅ Choose an agency that offers digital marketing strategies tailored to your business goals. | ❌ Do not choose a company based on its branding and aesthetics. Dig deeper to judge its ability to deliver results. |
Conclusion
Partnering with the right digital marketing agency can elevate the status of your business. Not only will it strengthen and expand your social media presence but they also help you increase your ROI by generating more leads. In this blog, we explore the importance of digital marketing companies and the perks of hiring them. Finally, we share some tips and factors for identifying the top digital marketing agencies.
Harness the power of a digital marketing agency to amplify your business’s online visibility and ROI.
Hop on a call with OneCity, the leading digital marketing agency in Bangalore.
FAQs on Digital Marketing Agencies
1. Which services fall under the spectrum of Digital Marketing Agencies?
Usually, Digital Marketing Agencies offer services including:
● Search Engine Optimization
● Pay Per Click Advertising
● Social Media Marketing
● Content Marketing
● Email Marketing
● Website Design & Development
● Online Reputation Management
● Marketing Automation
● Analytics and Reporting
2. What is the average cost of hiring a Digital Marketing Agency?
The cost of digital marketing depends on factors like the services you are opting for, years of experience, and others. Here is a list of digital marketing services by cost.
| Service | Cost Range |
|---|---|
| SEO | ₹ 10000 - ₹ 50000 per month |
| PPC | ₹20000 - ₹ 100000 per month |
| Social Media Marketing | ₹15000 - ₹ 30000 per month |
| Content Marketing | ₹5000 - ₹ 20000 per month |
3. What are the different types of Digital Marketing agencies?
Depending on the services they offer digital marketing Agencies can be split into 6 categories.
● Digital Agency
● Social Media Agency
● Growth Marketing Agency
● SEO Agency
● PPC Agency
● Influencer Marketing Agency
Source: https://nbtdigital.com/digital-marketing-agency-guide/types-of-digital-marketing-agencies
4. How do I know if my business needs a digital marketing agency?
You can hire a digital marketing agency if one or more of the below factors are applicable:
● You have limited in-house expertise in digital marketing strategies
● Your team lacks time to focus on digital marketing efforts
● You are seeing inconsistent results on your social media campaigns
