We all know the importance of websites for your business. Quoting Bill Gates, the co-founder of Microsoft Corporation – “If your business is not on the internet, then your business will be out of business”
It is the age of the internet and the whole world has become a global marketplace. Therefore, having a website has become a necessity now and is no longer a luxury.
Websites are economical and easy to create and maintain. It is the key to your business and the very first impression you create with customers.
Now that we have established the importance of websites for your business, the question arises as to what is the best medium for websites. When it comes to choosing the right medium, we have a clear-cut winner – the mobile device.
We choose mobile over all other devices as it is the most used device around the world. It is convenient to use on the go.
Small and handy to carry and is a versatile device. By versatile we mean that mobile can perform almost every function that a PC or laptop can do.
So, if we put our above findings together, we can conclude the importance of a mobile-friendly website.
Mobile-friendly websites refer to websites that work perfectly well on mobile devices or smartphones. Websites that have quick page speed load time and have easily clickable links and can be easily handled through mobile devices are considered mobile-friendly websites.
Let Us Look at The Benefits of Mobile-Friendly Websites
1. Worldwide Use of Smartphones
According to a survey conducted by statista.com in December 2020, the number of smartphone users worldwide has crossed three billion and will surpass this figure by several 100 million in the coming years.
This reveals the mammoth population already on smartphones. Therefore, creating a mobile-friendly website will contribute to garnering more customers.
2. Smartphone Usage
An article published in gadget-cover.com stated the usage of smartphones.
- Texting 88%
- Email 70%
- Facebook 62%
- Camera 61%
- Reading news 58%
- Online shopping 56%
- Checking the weather 54%
- WhatsApp 51%
- Banking 45%
- Watching videos 42%
Though these figures may have varied over the years, the underlying point here is that most of these uses of the smartphone require the application of a website.
Online shopping requires the seller to have a website that allows the customer to select from various products available online.
3. Engaging the Customer
Another reason why your website should be mobile-friendly is that if you have a website that manages to attract customers, you have a greater chance of engaging them for a longer period and thereby convert sales into profits.
A mobile-friendly website that loads fast, does not require much to zoom in and out and has workable and clickable links.
This way the customer is kept engaged on your website page and tends to spend more time on the website. This is more likely to convert casual browsing into sales.
A survey by hobo.web.co.uk revealed that 53% of users abandon a website if it takes more than 3 seconds to load. A 2second delay in load time can result in abandonment rates of up to 87%.
Therefore, it establishes the importance of a mobile-friendly website. Mobile friendliness is one of the factors which determine the ranking of the site.
4. Keep Customer Loyalty
A mobile-friendly website ensures customers are loyal to your brand. A good website in turn garners sales which ultimately leads to profits for the business.
Also, a customer is likely to revisit a mobile-friendly website and recommend it to another. A mobile website that does not work well, may not attract customers back to the website.
According to thinkwithgoogle.com, If people have a negative experience on mobile from your website, they are 62% less likely to purchase from you in the future.
Therefore, having a negative mobile website experience may have a negative impact on the sales of your business
5. Surpass Competitors
One of the benefits of having a mobile-friendly website is that you can stay ahead of your competitors in the business.
When two businesses are showcasing and selling the same products and services online. The customer will choose the business with a mobile-friendly website and recommend it to others too.
6. Easy Navigation
Mobile-friendly websites are easy to navigate. The portable device and size of the screen contribute to the easy navigation of websites through mobile device or smartphones.
7. Google Mobile Indexing
Realising the rise in the use of mobile phones, Google announced the mobile-first indexing of the web. Mobile-First indexing means that Google will use the mobile version of a website for indexing and ranking. This is to help the vast population of mobile users find what they are looking for.
Therefore, if your website is not mobile-friendly, it may not appear in the search engine index.
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8. Mobile Website Designs Are More Attractive
Another benefit of a mobile-friendly website is that is more attractive to the user. A user who uses the mobile phone to browse through different websites will not want to change the screen into horizontal or vertical mode to view your website.
Therefore, by designing a good website keeping in mind its use on the mobile too, you can win over a large number of customers.
9. Mobile Devices Are Research Platforms
A survey published on aumcore.com stated that 62% of consumers worldwide use mobile devices to research products and services before actually purchasing them.
Research is usually conducted by going into a particular website to find out more about the product or service. That is why your website should be mobile-friendly.
10. Easily Transferable Information
A mobile-friendly website is easily sharable. This means that when a user would like to recommend a website to another prospective customer, the website link can easily be shared and posted through any of the messaging apps. The process of sharing the link is far easier on a mobile device than on a laptop or PC.
The quick sharing of website links means the fast dissemination of information amongst prospective consumers making your business more visible in a short period.
11. Mobiles Are Used for Local Searches
Local searches are usually made on mobile devices since the user requires the information as per the location at that moment.
Mobile devices and smartphones are on-the-go devices and are mostly the only devices available on movement. Therefore, these devices are used for local searches and “near me” searches.
One of the benefits of having a mobile-friendly website is that it allows you to be visible for a local search.
Conclusion
Having spoken about the importance of mobile-friendly websites, it is evident that businesses must mould websites to better fit mobile devices.
It is advisable to optimise business websites for mobile devices and smartphones.
Is your website mobile-friendly!?
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