Living in a digital world, how much sense does having a brochure make? Is there any Importance of a Brochure for a Business? These are some natural questions that can taunt us. But the answer is yes.
Brochures had value, have value, and will probably continue to have value. They are an integral part of branding along with your website, social networking, advertising, and marketing efforts.
A brochure is an important piece of literature giving information about your products and services that a potential client can take with them.
It’s a reminder of your brand, its products, and its services. It keeps your business fresh in the minds of the customers.
It is worth noting that despite the digital boom, the good old-fashioned printed brochures are still the most effective marketing tools out there.
Purpose of A Brochure in Business
A brochure has different purposes retaining it still as an effective marketing tool. Whether you already are using brochures or need some more convincing, here are some purposes of a brochure in business that will inspire and ease your doubts.
1. Advertise New Products or Services Launch
Brochures are excellent informational material effective in boosting sales numbers. They can be used for introducing your new product or service to interested people.
They can also be distributed among a crowd to advertise your new product or service and achieve greater brand visibility easily.
2. Offer Coupons, Discounts, or Promos
There are magazine catalogs and newspaper ad space, but the most cost-efficient way to offer coupons, discounts, and promos to customers is by putting them on brochures.
This is so effective that we can still see people handing over discount coupons cut out from brochures at cafes and malls. We are tech savvy but some old-school methods don’t lose their lure.
3. Trade Shows and Exhibitions
Brochures are informative in nature and compact in size. Thus they are excellent sales materials to bring to trade shows and exhibitions.
They give precise information concerning your business, products, and services in a portable piece of literature that is easy to move and distribute. They aren’t a hassle for you or your customer to carry around and read.
4. Personal Business Mails
Brochures can also be used on special occasions as an invitation to show appreciation to your customer or to inform a business partner.
Although a marketing tool promoting your business, brochures can also be used creatively as personal business mail without compromising professionalism.
5. Useful at Conference or Meeting
Brochures can also be used to call a conference or create a meeting agenda. It can replace complicated emails and paper-written agendas with a pleasing look containing valid information and details.
Being eye-catching and easy to read, a brochure can be a great layout for providing information.
Importance of Brochure
Brochures are important for business since it is attractive, bear a lot of precise information, and are easy to distribute.
For some customers, brochures may seem like exactly what they need while for some others it works like ‘word of mouth’.
Brochures may get read or get lost in a potential customer’s pocket, but it does have a higher chance of bringing in more revenue and clients. Here are some other important reasons to prefer a brochure as a potent marketing tool.
1. Reflects Professionalism
It is very important to have professionalism in the business world irrespective of what your products or services are. The customers expect a sense of professionalism from you in all your methods.
Hence, a well-designed brochure exudes a professional marketing method. For example, a sleek and high-quality brochure presents your business in a more professional light.
2. Personalize Your Business
It is better to speak targeting a single person in the crowd than to address the crowd in general. The content connects with the person on a personal level.
Similarly, a potential customer reading your brochure is having a one-on-one conversation with your business.
Hence you have to make sure the brochure gives all the necessary information to the clients in a personalized manner.
3. Establish Your Business’s Authority
Brochures are essentially printed sales literature that sends the message of an established business to the customers.
It shows that you are willing to invest your time with the clients, unlike a business card or letterhead. Besides, people identify printed merchandise as a serious business.
4. Reaches Target Audience
Brochures are one of the easiest ways to reach a target audience. Ads can get skipped by people, but a brochure handed to the right person does not go ignored.
The attractive appearance will also grab the attention of people and the tactile feeling it provides makes the people connected to it.
5. Consistent Marketing
Advertisements can leave a customer’s mind easily but a brochure tends to remain in their mind for a longer period. This is mainly because brochures give a personalized experience to the reader.
Benefits of A Brochure
The present world is driven by technology but the use of brochures has increased instead of diminishing. It has become more effective than ever, especially because of its message that your business is professional, committed to quality, and reliable.
Here are some of the other benefits of using a brochure in your marketing plan:
1. Easy to Distribute
Brochures are easy to distribute since they can be placed strategically in a variety of locations. This gives the business a wide area of visibility with very less effort.
It helps both, in providing accurate information to the customers and acquiring new customers.
2. Builds Trust
Although brochures are a form of marketing, they are also a tool for building trust. Most brands include their objectives and goals in the brochures and this shows the customers your devotion and care towards your brand.
When clients know how much you care, they will naturally put trust in your brand.
3. Hold Lots of Information
Companies can squeeze a lot of information into a brochure despite its small area. Hence, along with being attractive, brochures can provide more information than any other form of printing option.
Your brochure can tell the story of your business, or give product prices or even discount coupons all in one single piece of paper.
Brochures work irrespective of the size of your business but it is extra useful for small and medium-sized businesses that usually have a light marketing budget.
Such companies can work with professional brochure designing companies like OneCity and inject extra life into their business with budget-friendly brochure designs.
5. Versatile in Presentation
There is no limit to the versatility of brochure design. A brochure can play around with innumerable color schemes, graphics, images, and a variety of unique folding patterns. In other words, it is very easy to make a brochure look uniquely attractive.
In conclusion, brochures are an easy, effective, go-to marketing tool that is as attractive as it is pocket friendly.
Bear in mind that the brochure reflects the very essence of your company or brand and hence, a poorly designed brochure skimping on printing will only lead the customer to question your credibility.