Better Sales Presentation
Steps to be followed while presentation
- Preparation and Planning
- Preparing about your self
- Preparing for the clients
- Introduction
- Wish the client
- Say your name
- Say the representing your company name
- Ask for the permission to continue
- Say the purpose of the call
- Give the brief description of the services and its benefits and present offers.
- Fix an appointment for a premise visit and one to one presentation.
- Thanks the client for his precious time with you and reconfirm the appointment.
- Fact Finding: use note book and ask clients permission to make note of client’s information.
- Confirm the research you made about the client information in online and paraphrase it.
- Ask open ended questions on about the businesses, branches, products and services, competitors, promotions and sales & future plan. Make sure that client needs more and more enquiry and business.
- Presentation:
- Use available resources,
- Show the projects we did for our existing clients.
- Show google search,
- Google my business page, reviews and other activities in it.
- Show our brochures and explain the available packages
- Say the features and show its benefits to the clients and create buying signals.
- Objection Handling: if there is any query throughout the presentation answer it here with evidence and clear all the client’s doubts. Whenever client has a question or query make a note of it and answer in this step. Most of the time query will be resolved in the presentation, but still if u make a note of it as he/she has raises the objections, questions and queries. Here reconfirm it again so that client buying signal confirmed.
- Closing: this is the end of all your effort, research & presentation. This is very important step and most of the sales people fail in this step. They don’t know how to close the sales.
- Closing may happen any time in the process of presentation.
- Find the buying signal and immediately take out order form and start filling the form.
- Take client seal and ask him to sign.
- ASK is it cash, cheque or online transfer?
- Take out receipt book and ask can I have cheque no.
- ask in which name you want to raise bill
- ask GST no so that you will confirm the order
There are various closing format and since its time consuming, we may discuss it as we grow here.
Terminology used in sales presentation
- Research
- Product Knowledge
- Marketing Representative
- Sales Executive
- Sales career
- MAN
- Qualify for MAN
- PTC
- ICR
- Rapport
- Follow up
- Presentation
- Visual aid
- Cold call
- Premise visit
- Direct visit
- Tele Call
- Tele Sales
- Tele marketing
- Mirroring
- Goal.