While some SEO myths might not be entirely true, others are completely false – and can end up costing you money if you’re relying on those myths to drive traffic to your website.
Debunking a Few Common Myths About SEO
In this blog post, we debunk a few common myths about SEO, including the ones that you might be relying on as a way to improve your traffic.
1. Myth: One of the common misconceptions about SEO we hear often is that SEO takes less time.
Reality: SEO depends on a lot of factors, it takes a minimum of 4 to 6 months to show considerable results. There’s a lot that goes on in SEO.
It involves several aspects such as niche research, audit, keyword strategy, and planning. From then onwards, the focus shifts to technical SEO which includes link building and content creation.
Moreover, rankings also depend on your niche. If it’s a less competitive niche, the website might show results sooner than a competitive niche.
2. Myth: It is possible to SEO optimize your entire website in a single day.
Reality: In fact, it is quite impossible to SEO optimize your entire website in the span of a single day. Search engine optimization requires continual updating and monitoring, so it should be treated as an ongoing process that never really ends.
If you neglect your SEO for some time, your rankings can slowly decline over months. This is because your competitors are overtaking you as they are constantly working on their SEO.
3. Myth: One can pay to get listed for high rankings in search engines.
Reality: Search engines use algorithms that look at hundreds (if not thousands) of data points when ranking websites.
There is no way to pay your way to a good ranking on Google or other search engines. The only thing you can do is to optimize your website for search engines and hope for the best.
4. Myth: If more keywords are present on the page, the better chance of it being ranked on search engines.
Reality: Using too many keywords can actually hurt your rankings. Instead, focus on using relevant keywords naturally throughout the content on your page.
This will help search engines understand what your page is about and determine if it’s relevant for users seeking information related to those keywords.
5. Myth: Content needs to be focused on a single keyword.
Reality: While keywords still play a role in how your content is found online, you can’t just focus on one word or phrase anymore.
Search engines now look at the context of your entire page and not just individual words, so keep this in mind when writing your content.
Instead of trying to optimize for a specific word, write for the topic at hand. Make sure the content is relevant and provides value to the reader.
6. Myth: Another common SEO myth that people believe is that their keywords must be exact matches.
Reality: Google’s algorithms have gotten really good at figuring out synonyms, misspellings, and so on, so you no longer need to cram all your keywords into an exact match format if you don’t want to.
Of course, it doesn’t hurt to still include the keyword phrases you’re targeting, but these days it’s more important to incorporate keywords more naturally into the content.
7. Myth: You need to have a lot of content to rank well in search engines.
Reality: In fact, you don’t need a lot of content to rank well in search engines. Instead, focus on having high-quality content that people want to read.
This is the essence of Google’s algorithm. You are ranked not by the number of pages you have but by the quality of your content.
8. Myth: You need to pay for PPC ads to rank well in search results.
Reality: You don’t need to pay for PPC ads to rank well in search engines. Instead, focus on building quality backlinks that will help you build your domain authority.
Backlinks are the links from other websites to yours. Along with this, also focus on providing relevant content to users. This is the most reliable way to rank on Google. Plus SEO is free, unlike PPC ads.
9. Myth: Search engine optimization is all about keyword stuffing.
Reality: Good SEO requires a lot of research and knowledge about your audience. You need to find out what people are searching for, and what keywords they are using. Then, you need to come up with content that is relevant to your audience.
10. Myth: PageRank is no longer relevant.
Reality: PageRank is still an important factor for SEO. Because PageRank is used to convey your site’s importance, relevancy, dependability, and reputation.
Along with that, the amount and quality of links leading back to your site are also taken into account for a higher PageRank.
11. Myth: Keyword research isn’t important.
Reality: Keyword research is one of the most important things you can do for your site. It helps you to find out what people are searching for when they type in your query on search engines. Without it, you could be losing traffic and money.
12. Myth: A perfect amount of keyword density is needed.
Reality: In fact, there is no ideal number of keywords or content-to-keywords ratio that will propel you to the top of the search results. The placement of keywords shouldn’t appear to be forced, instead must flow naturally.
The purpose of the keywords is to capture the essence of the content and make sure that the content is covering the search intent of the users.
13. Myth: Social signals are a ranking factor.
Reality: Social signals are not a direct ranking factor. That is to say, they are not an indication of whether or not your site is better than another website.
Since any webmaster can manipulate them, Google doesn’t give much importance to them.
14. Myth: Buying backlinks will help a site.
Reality: Buying backlinks is a popular practice among marketers. Many people think that buying backlinks is a quick way to boost your ranking in search results.
They think this will help their site gain more visitors. In fact, it’s the opposite of the truth. Buying links is an attempt to manipulate search engine results and it can be very harmful to your rankings as it falls under black hat SEO.
15. Myth: Meta tags are not important.
Reality: In fact, meta tags are important for SEO. Meta tags tell search engines what each page is about. They can also help with navigation and indexing, and additionally, help you better target specific keywords.
16. Myth: Google only ranks fresh content.
Reality: Google simply shows you what it thinks are the most important, and relevant pages related to the search query. It doesn’t matter whether the content is fresh or old.
17. Myth: Domain age is a ranking factor.
Reality: It’s been a common SEO misconception for years that the number of years a site has existed since its creation is an important element of search engine ranking. But it’s not.
The age factor of a site doesn’t affect the search engine results. It’s the relevance of a site to a particular query that matters. A site naturally gains domain authority when it contains content that aligns with the search intent.
In conclusion, as you can see, there are tons of myths about SEO out there. If you fall prey to all of these myths, you’ll futilely try to rank your site in search engines.
This will only cause problems in the future. Instead, you need to focus on producing content that people will actually find useful, then naturally your site will show positive results over the long run.