Written by L.K. Monu Borkala, Founder, OneCity Technologies (CIN: U72100KA2009PTC048911), Bangalore. 22 years in business. +91 99023 30233.
One of the biggest reasons why your website is not getting enough organic traffic is because it isn’t visible to search engines. To make it visible, you need to have quality backlinks pointing to your site. Learning how to get backlinks can go a long way in increasing the rankings of your site. here article, let us talk about how to get backlinks for your website.
13 Amazing Ways to Get Backlinks
1. Employ Broken Link Building Method
Broken link building is a technique where you find web pages with external links to dead pages and present an alternative piece of content as a replacement. This is one of the most effective ways to get backlinks for free. If the given topic is covered in your website, then you reach out to the webmaster regarding it and suggest your website to replace the broken link. There is a mutual benefit to both parties. You will be able to help the webmasters to maintain the quality of their websites by identifying broken links and providing an alternative, and in turn, you will get a backlink for your website.
2. Build Backlinks Through Infographics
Infographics are a great way to gain backlinks for your website and bring in new traffic. Infographics let you present complex information in a more straightforward, easy-to-understand manner. People love infographics because they’re colorful, fun, and easy to share. This has fueled the popularity of infographics over the past few years. In order to get backlinks for your website, create a unique infographic that attracts people so that they share on social media websites like Facebook, Twitter, and Pinterest. This will help increase your web traffic and also your SEO rankings in Search Engine Results Pages (SERPs).
3. Get Backlinks by Writing Guest Articles
Guest blogging is a popular way to reach new audiences. By publishing articles on websites with high credibility, your content will gain exposure. The benefit of guest blogging is that you can build backlinks for your website. The best way to get more backlinks is to create great content for others. Writing a guest post for another blog and publishing it with a relevant link back to yours can help you get quality links.
4. Understand how Your Competitors Are Getting Backlinks
Competitors are always a good source to learn how to get backlinks. To do this, you must understand how your competitors are getting backlinks. If your competitor has a link from a particular site, you can contact them and ask if they’d be willing to include your website in the same link package. You May Also Like Difference Between Onpage and Offpage SEO
5. Write Good Quality Content
Knowing how to get backlinks is important for any website to grow. One of the most effective ways of getting backlinks for free is to build a website that is valuable for your readers. For your website to be valuable, you need to publish content regularly. The best way is to work on a niche topic and write about it from different perspectives like how-to guides, tutorials, news, product reviews, etc. You should focus on quality rather than quantity. Do not publish content for the sake of getting backlinks. Instead, use your time and energy wisely and create excellent content that will be appreciated by your readers. This way, naturally, other site owners will refer to your content and link back to you, resulting in quality backlinks.
6. Reach out To Journalists and Important Bloggers
Email outreach is a great way to get links to your website. To get links to your website, you have to tell people about your business. One way to spread the word is by contacting journalists and other influencers who write about your niche. Learning how to get backlinks is especially useful for businesses to market their products. When a blogger reviews your products on their website, they link back to your website. You May Also Like Benefits of Influencer Marketing
7. Engage in Internal Link Building
Internal links are important for running a successful blog. When you are writing your blog post, make sure to include plenty of links to internal pages on your site. These links can pass link juice between your pages and help users easily handle through your website. You May Also Like Awesome 16 Off-Page SEO Techniques that Work!
8. Track Unlinked Mentions
Reclaiming unlinked mentions of your brand is a great way to build links quickly, earn a stronger web presence, and drive traffic to your website. You can find out who is talking about your brand by monitoring your mentions on blogs, newspapers, and social media. A free tool that makes this easy is Google Alerts. You can also use tools like Ahrefs Content Explorer, BuzzSumo, or Mention to get more information about your mentions, such as the number of shares or the domain authority of the website where the mention came from.
9. Write Testimonials
Testimonials are one of the best ways to get backlinks for your website. Testimonials from customers of your business are an effective way of establishing trust and credibility, which is why they can be used as an effective link-building tactic. Also, testimonials can help in improving the SEO rankings of a website.
10. Build Backlinks with Forum Platforms
Forum platforms can help in building backlinks for your website. One of the best forum platforms that you can use is Quora. It is a Q&A social media platform where anyone can ask or answer questions. Quora provides a great opportunity for SEO practitioners to promote their brands and build backlinks for their websites.
11. Write Skyscraper Content
Skyscraper content is usually articles or guides that are longer than the average blog post. It is an in-depth resource article on a niche topic and can be as long as 10,000+ words. Skyscraper content is an approach to link building that involves creating the absolute best content on a given topic and then attracting other sites to link back to your page.
12. List Your Site in Resource Pages or Directories
Resource pages or directories are used to describe any webpage that has a list of related information. These pages may include content about people, places, events, organizations, jobs, products, services, and even websites. For example, a resource page might contain links to helpful articles on the web, or a list of recommended websites to learn more about a specific topic. To get a backlink, look for resource pages online and contact the site owner to have your site added to their list.
13. Use Link Roundups to Build Backlinks
A round-up post is essentially a summary of all the best content from around the web in a given industry. In a round-up post, the author selects the most popular or relevant content from the web and compiles them into one blog post. So, if you have relevant good quality content in a particular niche, you can reach out to other authors with your pitch. If your blog post gets placed in a link roundup post, then you will get a backlink with tons of referral traffic driving to your site.
Conclusion
By now, you should have a pretty clear idea of how to go about getting backlinks. You need high-quality content, you need a reason for somebody else to link to your site, and you need to publish content on other sites. Once you’ve understood all that, all that’s left is to put in an effort and make it happen! You May Also Like A Perfect Guide About Conducting a Backlink Analysis
Expert insight from L.K. Monu Borkala: Backlinks remain one of Google’s top three ranking signals alongside content and RankBrain — Ahrefs’ analysis of 1 billion pages found that 91% of pages get zero organic traffic from Google, and the primary differentiator between pages that rank and those that do not is the number and quality of referring domains (Ahrefs Search Traffic Study). For Bangalore businesses, acquiring backlinks from Karnataka-based business associations, local news outlets (Deccan Herald, The Hindu Bangalore), and industry directories provides both domain authority and local relevance signals that national links cannot replicate. Google’s own guidance confirms that link building through genuine value creation — case studies, original research, expert quotes — is the only sustainable approach post the March 2024 and August 2025 Spam Updates (Google Search Central — Links and Ranking).
Reference sources: Google link proven methods.
Why Backlink Quality Has Never Mattered More
Google's spam updates of 2025 and 2026 specifically targeted two backlink patterns: large-scale link buying through link broker networks, and AI-generated content mass-published on low-quality sites for the sole purpose of hosting outbound links. Both patterns were widespread in Indian SEO because they were inexpensive at scale. Both produced short-term ranking improvements and medium-term penalties.
The environment post-2026 spam updates: fewer links from lower quality sources produce no measurable ranking benefit. More links from genuinely authoritative, topically relevant sources produce stronger ranking improvements than equivalent numbers did before the updates — because the signal is now less diluted by manipulative links that Google has learned to ignore. For Bangalore businesses investing in backlink acquisition, the implication is clear: quality over quantity, white-hat over scaled, and patience over shortcuts.
At OneCity Technologies, our link building programme uses only white-hat techniques on all client campaigns. The additional methods below extend the 13 ways covered in this post with 2026-relevant approaches specific to Bangalore businesses.
Method 14: The Skyscraper Technique Applied to Indian Topics
The Skyscraper Technique — identifying the most-linked content on a topic, creating a substantially better version, and reaching out to sites that link to the original — is well-documented but underused by Bangalore businesses because most implementations target generic global topics where competition is extreme.
The India-specific opportunity: identify the most-linked content on India-specific topics in your category. A Bangalore digital marketing agency looking for content to build links around should identify the most-linked guides about “SEO for Indian small businesses” or “Google Ads costs in India” — topics where the existing top-linked content may be 3–4 years old and factually outdated. A 2026-updated version with current data, new algorithm references, and India-specific context improvements creates a genuinely better resource that sites linking to the outdated version have reason to update their links to.
Method 15: The Reverse Guest Post (Invite Contributors)
Rather than pitching guest posts to other sites, invite established practitioners to contribute to your own blog. A contributor who writes a post for your site will promote it to their own audience and network — generating social shares and often backlinks from their followers who reference the content. For a Bangalore business, inviting a well-known local practitioner to contribute a guest post produces inbound links from their sharing activity without requiring the outreach effort of a traditional link building campaign.
The contributor selection criterion: someone with an established audience in your target market who would benefit from the exposure your platform provides. For a Bangalore SEO blog, an invitation to a well-followed Bangalore startup founder to contribute their perspective on “what we learned about SEO in year one of building our startup” produces content their audience will link to and share — earning natural backlinks from the contributor's community.
Method 16: Scholarship and Educational Institution Links
Creating a scholarship or educational bursary for students at Bangalore universities and colleges — and listing it on university scholarship pages — earns .edu and .ac.in domain links that carry significant authority. Indian universities list external scholarship opportunities on their official websites; a ₹10,000–25,000 annual scholarship contribution for a student in your relevant field earns a permanent, high-authority .edu link plus positive community association.
For Bangalore businesses: relevant universities include RVCE, BMS College of Engineering, Christ University, Jain University, and dozens of others with scholarship listing pages. The scholarship approach is appropriate for businesses with genuine community investment objectives — it is not purely a link building tactic but a genuine CSR activity that also produces a quality link.
Method 17: Podcast Guest Appearances (India-Focused Shows)
India's business podcast ecosystem has grown significantly since 2022. Shows covering digital marketing, entrepreneurship, and B2B topics actively seek Bangalore practitioner guests with genuine expertise and interesting perspectives. A podcast appearance typically produces: a permanent backlink from the show notes page (often on a domain with meaningful authority), social media mentions when the episode is promoted, and referral traffic from listeners who visit your website after hearing the episode.
Indian business podcasts receptive to Bangalore digital marketing experts: The BFSI Learning Hour, Founder Thesis, iSPIRT Playbooks, B2B Decoded, and dozens of vertical-specific shows covering healthcare, real estate, education, and technology. The preparation investment — identifying relevant shows, preparing a pitch, and delivering a 45-minute conversation on your area of expertise — is among the most time-efficient link acquisition activities available.
Method 18: Wikipedia Citations
Wikipedia articles on topics related to your business often contain citation requests — “[citation needed]” tags indicating that a claim needs a source reference. If you have published original research, data, or authoritative content that supports a Wikipedia claim, adding a properly formatted citation to the relevant Wikipedia article earns a Wikipedia link (nofollow, but from the most authoritative domain on the web) and establishes your content as a recognised reference on that topic.
The contribution must be legitimate: the citation should genuinely support the claim, the source should be credible, and the edit should follow Wikipedia's editorial guidelines. Do not add promotional links or use Wikipedia citations to link to commercial pages — Wikipedia editors will revert manipulative edits and flag the domain. A genuine, helpful Wikipedia citation to a research-quality piece of content earns both the link and a reference that journalists and other content creators use as a source.
Method 19: Product or Service Review Outreach to Indian Bloggers
Indian industry and category bloggers regularly review products and services in their niche — digital marketing tools, software, healthcare products, consumer goods, B2B services. Reaching out to relevant Indian bloggers for genuine product reviews (not paid placements, which must be disclosed) earns editorial links from credible voices in your category.
The outreach approach: identify bloggers who have reviewed competitors' products or services. Contact them with a specific, personalised pitch — referencing a specific post they wrote, explaining how your product or service is relevant to their audience, and offering a free trial, sample, or briefing. Review links from established Indian bloggers with genuine audiences are high-value because they are topically relevant, from non-spammy domains, and accompanied by traffic from engaged readers who are potential customers.
For a white-hat backlink acquisition programme for your Bangalore business covering all 19 methods in a structured monthly programme, contact OneCity Technologies at +91 99023 30233. Author: L.K. Monu Borkala, Founder & CEO, OneCity Technologies, 22 years in business.
Building a Systematic Backlink Acquisition Programme for Bangalore Businesses
Random link acquisition — building links whenever an opportunity presents itself without a structured programme — produces inconsistent results and makes it difficult to attribute ranking changes to specific link building activity. A systematic programme with defined monthly targets, tracked activity, and regular quality audits produces compounding results that individual opportunistic efforts cannot match.
Monthly programme structure: Week 1 — outreach for one guest post placement (identify target publication, write pitch, follow up). Week 2 — unlinked mention audit and outreach (scan Google Alerts, email 5–10 sites that mentioned your business without linking). Week 3 — partner and supplier listing audit (check 5 commercial relationships for missing or incorrect links, contact to correct). Week 4 — one linkable asset published (data insight, tool, checklist, or guide specifically designed to be cited and linked to).
This structure produces approximately 3–6 new linking domains per month — one from the guest post, one to two from mention conversion, one to two from partner audits, and one from the linkable asset over 2–3 months of promotion. Sustained for 12 months, this is 36–72 new quality referring domains — meaningful domain authority growth for any Bangalore business category.
Tracking the programme: Maintain a link acquisition log in Google Sheets: date, target site, domain authority (from Ahrefs), link type (guest post/mention/partner/editorial), anchor text, follow/nofollow status, and live date. Review the log monthly to identify which methods are producing the most links per hour invested — then weight the following month's activity toward the highest-efficiency methods. For a managed backlink programme for your Bangalore business, contact OneCity Technologies at +91 99023 30233.
Frequently Asked Questions
How many backlinks does a Bangalore website need per month?
There is no universal monthly target — the right acquisition pace depends on your current domain authority, your competitive targets, and the quality of links available in your category. A practical target for most Bangalore SMEs on an active link building programme: 3–8 new referring domains per month from quality sources. This pace, sustained over 12 months, produces 36–96 new referring domains — sufficient to meaningfully raise domain authority in most local and regional competitive categories.
What makes a backlink high quality in 2026?
Five signals define quality in 2026: topical relevance (the linking site covers topics related to yours), organic traffic (the linking site receives genuine search traffic — verifiable in Ahrefs or SEMrush), domain authority (DR above 20 for most categories, above 40 for competitive categories), editorial placement (the link appears in the body of a genuine article, not a footer, sidebar, or directory listing), and link naturalness (the anchor text is natural — brand name or contextual phrase, not exact-match keyword-stuffed). A link meeting all five criteria from a site with DR 40 and 5,000 monthly organic visitors is worth more than 50 directory links from sites with no organic traffic.
Should I disavow my toxic backlinks?
Only if you have confirmed toxic links — from spam farms, unrelated foreign-language sites, or sites with a history of Google penalties — and only if you have tried and failed to get them removed directly. Google's disavow tool is a last resort, not a routine maintenance activity. Incorrectly disavowing legitimate links can harm rankings. Before using disavow, check whether the links are actually causing problems: a site with 200 low-quality links and 50 quality links is not necessarily penalised — Google ignores many low-quality links rather than penalising for their presence.
Are directory links worth building for Bangalore businesses?
High-quality Indian directories — Justdial, Sulekha, IndiaMart, Yellow Pages India — are worth maintaining because they provide citation value for local SEO and are trusted by Indian users. Low-quality generic directories (those with no organic traffic, accepting any submission without review) provide no value and should not be pursued. The citation value of Justdial and Sulekha for local pack rankings in Bangalore is meaningful; the link value of a generic “Top 500 Bangalore Businesses” directory with no real traffic is effectively zero.
