New age technology has brought with it new forms of communication. Advertising has taken a whole new leap.
Advertising no longer refers to just paper pamphlets, newspaper endorsements, or TV commercials. Now, a new form of advertising is born. Digital marketing.
What Is Digital Marketing and Why Is It so Popular?
Digital marketing refers to that kind of marketing or promotion that is delivered through digital or electronic channels. Social media, email, websites, search engines, and mobile applications are some of the new-age digital channels. These electronic channels have been gaining popularity over the recent past. Statistics have shown that India is the second-largest user of the internet only next to China. The increase in the use of the internet has led to the rise of digital marketing. Additionally, the impact of the novel coronavirus has had its own repercussions on every industry. With every aspect of life going under lockdown, it was evident that people will turn to alternative methods to communicate and interact. One of the most profound consequences was the increase in the use of mobile applications and the internet during this period. Consequently, digital marketing has become more popular now. Social media channels in India is gaining popularity. It is estimated that in 2020 over 50% of India’s population was accessing social networks and it is estimated that by 2025 this number will increase to around 67%. There is a mammoth increase in the use of social media nowadays. Marketing through these networks is considered one of the most lucrative methods of advertising. This is why digital marketing has become an important tool for organisations for the promotion or advertisement of products and services.Benefits of Digital Marketing
Digital marketing has many advantages. Before we look into the benefits of hiring a digital marketing agency, let us enumerate a few points on the advantages of digital marketing itself. Among many other benefits, these are a few advantages of digital marketing.- Larger customer reach
- Assures customer loyalty
- Engaging campaigns
- Targets the right kind of audience
- Personalised
- Brand recognition
- Affordable
- Measurable success
Benefits of Hiring a Digital Marketing Agency
Digital marketing agencies allow you to pay attention to your own business
Hiring a Digital Marketing agency in Mangalore allows you to concentrate on your own business. Your business requires your time. There are many areas apart from marketing that will take up your time. Manufacturing, quality, and processes being some of the areas that need to be looked into as a business owner. These areas can be time-consuming. Handling marketing in addition to these is an uphill task. Hiring a digital marketing agency can lift some of this burden and make it easier for you to concentrate on the quality or processes of the products or services. One of the benefits of a Digital Marketing agency is that it allows you to concentrate on the business you are an expert in.Digital Marketing Has Concepts That Are Understood Only By Specialists
Digital Marketing is not as simple as it sounds. Some concepts and fundamentals may not be understood by an entrepreneur. These concepts require certain expertise and can be handled only by specialists in the field. There are many types of digital marketing:- Search Engine Optimization
- Paid Searches
- Display advertising
- Social media marketing
- Content marketing
- Email marketing
- Influencer marketing
- Affiliate marketing
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